Watch Four Inspiring Designers Who Developed Custom Decals for Toyota’s New Prius Hybrid

Toyota recently invited four designers to develop fresh, one-of-a-kind looks for the first-ever Prius Plug-in Hybrid—”a vehicle soon to leave its own mark on the automotive world.”

To help tell the story behind each of the unique decal designs, Prius has published short films featuring each designer, including computer generative-art designer Joshua Davis, designer/illustrator and graffiti street artist Aaron De La Cruz, graphic artist Geoff Mcfetridge of Champion Graphics,  design/illustrator and animator Todd St. John of Hunter Gatherer.

The short films definitely capture the spirit and imagination of each designer and instill a sense of appreciation for their unique designs.

Watch more inspiring short films on our Take 5 web series here.

Joshua Davis

Prius decal by artist Joshua Davis
Explore more of Joshua Davis’s work here.

Aaron De La Cruz


Prius decal designed by Aaron De La Cruz
Explore more of Aaron De La Cruz’s work here.

Geoff Mcfetridge

Prius decal designed by graphic designer Geoff Mcfetridge

Explore more of Geoff Mcfetridge’s work here.

Todd St. John


Prius decal designed by Todd St. John of Hunter Gatherer
Explore more of Todd St. John’s work here.

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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