Toyota recently invited four designers to develop fresh, one-of-a-kind looks for the first-ever Prius Plug-in Hybrid—”a vehicle soon to leave its own mark on the automotive world.”

To help tell the story behind each of the unique decal designs, Prius has published short films featuring each designer, including computer generative-art designer Joshua Davis, designer/illustrator and graffiti street artist Aaron De La Cruz, graphic artist Geoff Mcfetridge of Champion Graphics,  design/illustrator and animator Todd St. John of Hunter Gatherer.

The short films definitely capture the spirit and imagination of each designer and instill a sense of appreciation for their unique designs.

Watch more inspiring short films on our Take 5 web series here.

Joshua Davis

Explore more of Joshua Davis’s work here.

Aaron De La Cruz

Explore more of Aaron De La Cruz’s work here.

Geoff Mcfetridge

Explore more of Geoff Mcfetridge’s work here.

Todd St. John

Explore more of Todd St. John’s work here.

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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