A Visual History of the Aston Martin Logo
Aug21

A Visual History of the Aston Martin Logo

Frequently acclaimed as the most beautiful car in the world, the Aston Martin DB5 entered production in 1963 and was was chosen to be James Bond’s car of choice in the film Goldfinger. The placement of the car in this iconic film left an everlasting mark on pop culture and was my first introduction to the stunning Aston Martin brand. After watching this classic film over the weekend, I wanted to investigate the intricacies of the logo...

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25 Great Examples of Logos Redesigned by FIDM Graphic Design Students
Jul23

25 Great Examples of Logos Redesigned by FIDM Graphic Design Students

Logo design is a challenging and often overlooked aspect of graphic design. The most successful marks are those dynamic enough to represent a brand’s personality, iconic enough to be legible and recognizable across all mediums large or small (think Twitter icons), and the best logos can withstand the test of time with an appearance classic enough to maintain its relevance despite the evolution of design trends (think Shell,...

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Airbnb Launches a New Logo and Heartfelt Marketing Message
Jul21

Airbnb Launches a New Logo and Heartfelt Marketing Message

San Francisco-based online accommodations hub, Airbnb, has launched a new logo along with a website makeover, supported by a heartfelt marketing message centered around the tagline “Belong Anywhere.” We think it’s top notch. “Airbnb is returning us to a place where everyone can feel they belong. Like us, you may have started out thinking you were just renting out a room to help pay the bills. Or maybe you were...

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Logo Design Inspiration: Simple and Elegant Animal Logos by Tom Anders Watkins
Jul02

Logo Design Inspiration: Simple and Elegant Animal Logos by Tom Anders Watkins

This morning I stumbled across the work of 19 year old aspiring Art Director Tom Anders Watkins and was immediately drawn into his work. I’m not the only one it seems as Watkins already has over 16,000 followers on Behance, and has earned well over $50,000 on Creative Market, selling products such as Photoshop actions and logo templates. His “188 Actions Ultimate Bundle” was Creative Market’s third highest...

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30 Fresh Logo Designs from Recent FIDM Graphic Design Graduates
Jun26

30 Fresh Logo Designs from Recent FIDM Graphic Design Graduates

As another quarter swiftly comes to end, we can’t help but take a step back and be inspired by the work of recent FIDM/Fashion Institute of Design & Merchandising Graphic Design graduates. From a fictional sea-themed beard company to a children’s cartoon show, FIDM Student’s Graphic Design portfolios from the Spring quarter were so unique. Today, we are showcasing some of our favorite logo designs from these...

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NFL Retires Roman Numerals for Super Bowl 50 Logo Design
Jun13

NFL Retires Roman Numerals for Super Bowl 50 Logo Design

The NFL (National Football League) says goodbye to the Roman numeral, at least for a year. On Wednesday, June 4, the NFL announced that Super Bowl 50 will be branded using standard Arabic numerals instead of Roman numerals, breaking a tradition that has been in place since Super Bowl V in 1971. If you are a curious person like I am, you might have just asked yourself, “Why would they do that? What shift in the universe could of caused...

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NHL Logos Redesigned with Characters from “The Simpsons” by Graphic Designer Mark Avery-Kenny
Jun11

NHL Logos Redesigned with Characters from “The Simpsons” by Graphic Designer Mark Avery-Kenny

We love the creative thinking behind logos that have been re-imagined, so we were immediately captivated when we came across graphic designer and sports fanatic Mark Avery-Kenny’s Instagram account featuring redesigned NHL logos that incorporate characters from “The Simpsons.” Avery-Kenny creates a great sense of synergy by maintaining the thick line work and colors of the original NHL logos and the integrity of...

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Logo Design Love: The “Oscars” Branding Gets a Facelift Just in Time for the Academy Awards
Jan13

Logo Design Love: The “Oscars” Branding Gets a Facelift Just in Time for the Academy Awards

The Academy of Motion Picture Arts and Sciences has unveiled a new logo along with other branded elements just in time for 2014 Academy Award® nominees announcement this Thursday, January 16. Designed by graphic design agency 180LA, the new minimalist logo offers lots of clever opportunities when translated to motion graphics– an “A” defined by the silhouette of the Oscar statue in the letter’s negative space....

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