Logo Design Love: The “Oscars” Branding Gets a Facelift Just in Time for the Academy Awards
Jan13

Logo Design Love: The “Oscars” Branding Gets a Facelift Just in Time for the Academy Awards

The Academy of Motion Picture Arts and Sciences has unveiled a new logo along with other branded elements just in time for 2014 Academy Award® nominees announcement this Thursday, January 16. Designed by graphic design agency 180LA, the new minimalist logo offers lots of clever opportunities when translated to motion graphics– an “A” defined by the silhouette of the Oscar statue in the letter’s negative space....

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Logo Love: Famous Faces of the Fashion Industry Incorporated into Illustrated Logos by Mike Frederiqo
Oct10

Logo Love: Famous Faces of the Fashion Industry Incorporated into Illustrated Logos by Mike Frederiqo

As a young Dutch artist, Mike Frederiqo started his career tattooing and producing graffiti art but recently turned his attention to painting and graphic design. Now living in The Netherlands, Frederiqo has become known for tweaking designs, turning them from one thing into another. Last year, Frederiqo transformed the famous cartoon character SpongeBob Squarepants into various designers and celebrities including Kanye West, Terry...

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Smartphone App That Tests Your Logo Memory
Sep09

Smartphone App That Tests Your Logo Memory

Do you enjoy logo design and brain games? If so, you will love the smartphone app “Logo Quiz” created by Bumble Quiz Games. In this game, typography and brand names are removed from memorable logo designs and it is your challenge to see how many of them you can still recognize. It’s a fantastic way to kill some time while keeping design on the mind. Game Features & Statistics - More than 1,000 logos - 16 levels - Helpful clues!...

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20 Examples of Effective Negative Space in Logo Design
Jul18

20 Examples of Effective Negative Space in Logo Design

One of the attributes of a successful design is it’s ability to become memorable. Recently, my mother approached me with a sense of urgency and exclaimed, “Did you know there is an arrow hidden in the FedEx logo?!” I laughed and told her that I was already aware of this. I was intrigued by the fact that although this logo was designed nearly twenty years ago we were now having a discussion about it. Explaining what...

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The Good, the Bad and the Turquoise: USA Today Reports on the Evolution of the Superman Logo
Jun19

The Good, the Bad and the Turquoise: USA Today Reports on the Evolution of the Superman Logo

USA Today recently published a great overview of the evolution of the Superman logo in an article “The S-ence of Superman.” As a graduate of FIDM/Fashion Institute of Design & Merchandising’s Graphic Design program, I understand the importance of a successful logo design. It’s one of the most important aspects in any company’s brand and image, and one of the main areas of study that I learned. The Superman...

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Google Commemorates the Work of Famous Graphic & Motion Title Designer, Saul Bass, for his 93rd Birthday
May08

Google Commemorates the Work of Famous Graphic & Motion Title Designer, Saul Bass, for his 93rd Birthday

Google commemorated the work of famous graphic and title designer, Saul Bass, for his 93rd birthday today with a series of Google Doodles (shown below) that celebrate Bass’ distinct design style. Bass’ amazing body of work has influenced both the graphic design and digital media industries. His logo designs for leading brands like Kleenex, Girl Scouts, United Way and Dixie serve as examples of how universal, timeless...

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Get Inspired by Beautiful Minimalist Colors & Typography in FIDM Grad Bas Mercado’s Music Packaging & Magazine Designs
Apr10

Get Inspired by Beautiful Minimalist Colors & Typography in FIDM Grad Bas Mercado’s Music Packaging & Magazine Designs

It’s almost time to welcome another group of amazing students into the Graphic Design program at FIDM/Fashion Institute of Design & Merchandising with the Spring Quarter starting this week. For your visual inspiration, check out the final graphic design portfolio of recent FIDM Graphic Design/Branding grad, Sebastian “Bas” Mercado below. We love the minimalist color palette, graphic elements and sans serif...

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Hush! Branding Concepts by FIDM Graphic Design Grad Caitlin Plewniak will have you Craving Cupcakes, Coffee and More
Mar28

Hush! Branding Concepts by FIDM Graphic Design Grad Caitlin Plewniak will have you Craving Cupcakes, Coffee and More

We love perusing the new portfolios developed by recent Graphic Design grads at FIDM/Fashion Institute of Design & Merchandising to scope out new graphic design trends and get inspired by the work of young, up-and-coming talent. A close look at the Graphic Design/Branding portfolio by Caitlin Plewniak reveals her unique drawing style in illustrated DJ characters for her Graphics/Licensing project “Rinsa” and hand-drawn...

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