Study Graphic Design
Go on a vision quest
Graphic design encompasses a vast array of mediums that we are exposed to every day. The graphic design industry describes professionals who work with graphic images– illustrations, typography and photographs– on a variety of media including print and web. Traditionally rendered for print and in 2D (on a physical surface or displayed on a screen), the graphic designer’s role is rapidly evolving with technology. Graphic designers can work in all sorts of industries from traditional retail to ecommerce, to fashion and entertainment, and often the graphic designer’s role may overlap with advertising, branding and marketing departments.
In the Graphic Design Program, FIDM Students Learn the Skills to:
- Develop concepts and solutions for clients.
- Communicate ideas visually and professionally present work.
- Use appropriate technology to create graphics and typography.
- Research, analyze, and apply marketing principles.
A Closer Look
FIDM’s Graphic Design Program prepares students for careers in Graphic Design within the apparel and entertainment industries. Students have the option of choosing Entertainment or Branding within the Graphic Design program. Both options emphasize problem-solving, effective communication, professionalism, and critical reasoning to strengthen the students’ abilities to compete in this global industry.
The Graphic Design/Branding Option stimulates creative expression in all aspects of print media, including logo development, corporate identity, product branding and licensing, packaging, collateral material, and graphics for apparel products to facilitate the creation of design.
The Graphic Design/ Entertainment Option studies the components and techniques of a successful entertainment campaign using extensive research to create and develop theatrical key art for the entertainment industry. Read about the exciting motion picture advertising industry here.
No other Graphic Design program has the same unique focus on the Fashion and Entertainment industries. Instructors are working professionals with exciting careers and industry connections. Students compete in the international student movie poster competition and Hollywood Reporter‘s Key Art Student Awards.
Industry execs from top advertising and marketing firms offer hands-on instruction and mentoring in the classroom.
Students learn how to concept, execute, and pitch ideas and leave the program having created a professional portfolio of their work.
The FIDMDigitalArts Blog features new Alumni Stories every month. Read about these grads’ paths to success:
- Apparel Graphics Designer Bana Bongolan (Graphic Design/Branding)
- VP of Art Direction/Innovation Elisabeth Murray (Graphic Design)
- Art Gallery Owner Sarah Gough (Graphic Design/Branding)
- Project Manager Heather Dubin (Graphic Design)
- Publication Designer/Art Director Bri Emery (Graphic Design)
- Graphic Designer Nicole Antonian (Graphic Design/Entertainment)
- Apparel Graphics Designer Casey Bushong (Graphic Design/Branding)
- Graphic Designer Lauren Corallo (Graphic Design/Branding)
- Jr. Graphic Designer Angelica Raquid (Graphic Design/Entertainment)
- Founder/Director Matthew Mau (Graphic Design, Business Management)
- Graphic/Web Designer Kathy Calderon (Graphic Design/Branding)
- Packaging Designer Mark Wood (Graphic Design/Branding)
- Publication Designer Ciara Bird (Graphic Design/Branding)
- Illustrator Lucile Lesueur (Graphic Design/Branding)
- Packaging Designer Igor Orlovsky (Graphic Design/Branding)
- Creative Merchandising & Promotions Manager Sarah Truly Beers (Graphic Design)
- Graphic Designer Melissa Bergen (Graphic Design/Branding)
- Founder/Creative Director Ryan McKay (Graphic Design)
- Entertainment Marketing Designer Jen Elbogen (Graphic Design/Entertainment)
- Junior Art Director Marisa Willoughby (Graphic Design)
FIDM Graphic Design Alumnus Mark Wood, Packaging Designer for Manny Pacquiao
Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com