Study Graphic Design

Go on a vision quest

Graphic design encompasses a vast array of mediums that we are exposed to every day. The graphic design industry describes professionals who work with graphic images– illustrations, typography and photographs– on a variety of media including print and web. Traditionally rendered for print and in 2D (on a physical surface or displayed on a screen), the graphic designer’s role is rapidly evolving with technology. Graphic designers can work in all sorts of industries from traditional retail to ecommerce, to fashion and entertainment, and often the graphic designer’s role may overlap with advertising, branding and marketing departments.

In the Graphic Design Program, FIDM  Students Learn the Skills to:

  • Develop concepts and solutions for clients.
  • Communicate ideas visually and professionally present work.
  • Use appropriate technology to create graphics and typography.
  • Research, analyze, and apply marketing principles.

A Closer Look

Graphics & Licensing project by FIDM Graphic Design grad, Jeffrey Lo.

Graphics & Licensing project by FIDM Graphic Design grad, Jeffrey Lo.

FIDM’s Graphic Design Program prepares students for careers in Graphic Design within the apparel and entertainment industries. Students have the option of choosing Entertainment or Branding within the Graphic Design program. Both options emphasize problem-solving, effective communication, professionalism, and critical reasoning to strengthen the students’ abilities to compete in this global industry.

Branding

The Graphic Design/Branding Option stimulates creative expression in all aspects of print media, including logo development, corporate identity, product branding and licensing, packaging, collateral material, and graphics for apparel products to facilitate the creation of design.

Explore details for FIDM’s Graphic Design/Branding curriculum here.

Brand identity system for Rocket Fizz by FIDM Graphic Design Student Sam Arias.

Brand identity system for Rocket Fizz by FIDM Graphic Design Student Sam Arias.

Entertainment

The Graphic Design/ Entertainment Option studies the components and techniques of a successful entertainment campaign using extensive research to create and develop theatrical key art for the entertainment industry. Read about the exciting motion picture advertising industry here.

Explore details for FIDM’s Graphic Design/Entertainment curriculum here.

Movie posters designed by FIDM Graphic Design/Entertainment Grad, Arash Parto

Movie posters designed by FIDM Graphic Design/Entertainment Grad, Arash Parto.

Why FIDM?

No other Graphic Design program has the same unique focus on the Fashion and Entertainment industries. Instructors are working professionals with exciting careers and industry connections. Students compete in the international student movie poster competition and Hollywood Reporter‘s Key Art Student Awards.

Industry execs from top advertising and marketing firms offer hands-on instruction and mentoring in the classroom.

Students learn how to concept, execute, and pitch ideas and leave the program having created a professional portfolio of their work.

Alumni Stories

The FIDMDigitalArts Blog features new Alumni Stories every month. Read about these grads’ paths to success:

FIDM Graphic Design Alumnus Mark Wood, Packaging Designer for Manny Pacquiao

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

Learn More…

Would you like to learn more about earning a Graphic Design degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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