NEW “In the Lab” Video! Meet Manny Pacquiao’s MP8 Graphic Designer, FIDM Grad Mark Wood
NEW on In the Lab, world champion boxer Manny “Pacman” Pacquiao hired Column 87 creative director, Mark Wood, to design the labels, packaging, print marketing materials, and more for Pacquiao’s fragrance line, MP8: Scent of the Champion.
In the latest video from In the Lab, Wood comes back to where his graphic design career began at FIDM/Fashion Institute of Design & Merchandising to talk about his experience designing for the internationally renowned, record-breaking, eight-time world champion boxer.
“To see [MP8] in person, and with Manny holding it– he said that it was everything that he wanted,” says Wood about his graphic design. “Being a big fan, and also Filipino, it’s been a big privilege for me.”
Watch the video below:
In the Lab with Mark Wood, Graphic Designer for Manny Pacquiao’s MP8 Fragrance Line
In the Lab is an ongoing web series that takes you behind the scenes with Digital Media and Graphic Design Students and Alumni at FIDM/Fashion Institute of Design & Merchandising. Check out these young designers and film-makers, who share their stories and their best practices on In the Lab, exclusively published on the FIDMDigitalArts.com Blog.
CLICK HERE FOR MORE VIDEOS FROM IN THE LAB
Major: Graphic Design/Branding
Job Title: Founder/Creative Director at Column 87
MP8 Graphics Inspired by: “My inspiration for the graphics was generally all about Manny Pacquiao’s life and career not only as a boxer but someone who is versatile in anything that he challenged himself to do. I wanted to create graphics and packaging that is timeless. Manny will forever be known for all of his accomplishments.”
MP8 fragrance, packaging designed by FIDM Alumnus Mark Wood. Photo by MP8
To read more about MP8 and Mark Wood, click here.
Visit Column 87’s Website here.
More Videos from In the Lab
Name: HJ Chong
Major: Digital Media
In this video from In the Lab, FIDM Digital Media Student HJ Chong talks about editing music videos using After Effects. HJ came to FIDM with dreams of becoming a music video director, but as technology evolves, he is considering starting his own marketing company making viral videos for the web. Watch this video from In the Lab here.
Name: AJ Balanza
Major: Graphic Design/Branding
In this video from In the Lab, FIDM Graphic Design/Branding Student AJ Balanza shares his photo editing tips using Photoshop to retouch his own photography. Outside of learning programs like Photoshop, Illustrator and InDesign in FIDM’s Graphic Design program, Balanza is into skateboarding, skating, surfing, and making music. His love for graphics came from making flyers for bands, events, and other organizations in high school. Watch this video from In the Lab here.
Name: Christa Morris
Major: Graphic Design/Branding
In this video, meet Christa Morris, a fifth-quarter Graphic Design/Entertainment Student at FIDM who shows you how to build a movie poster for the feature film, Columbiana, using Photoshop. When she isn’t studying title design, key art, and photo editing at FIDM, Christa also loves to crochet, and is a photographer and avid blogger.
Watch this video from In the Lab here.
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Category: Alumni, Design Firm, Digital Media, Features, Graduate Interview, In the Lab, Industry Interviews, Inspiration, StudentsTags: Alumni, design student, FIDM Graphic Design/Branding, FIDMDigitalArts, Graphic Design, In the Lab, logo, Manny Pacquiao, Mark Wood, MP8, packaging designer, Typography, video |
