With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.
Edgy Temporary Tattoos
A whole new career opportunity has opened up for graphic designers in the area of temporary tattoos thanks to brands like Tattify, Tattly and Flash Tattoos that are ramping up the noncommittal body art market.
The New York Times mentioned this rising trend earlier this year, citing new methods for achieving permanent watercolor and 3-D versions of traditional tattoos, with a nod to the shimmering jewelry-inspired temporary Flash Tattoos worn by the likes of Alessandra Ambrosio, Vanessa Hudgens and Béyonce. Flash Tattoos’ metallic designs have a glamorous, modern vibe and reflect some serious fashion sensibility with tribal, Native and Egyptian-inspired styles, and last up to six days, according to their site.
We’ve had our eyes on Tattly known as “designy temporary tattoos” for some time now, the first brand we noticed rethinking temporary tats, with collaborations with trendy graphic design heavy-hitters, illustrators and typographers like Jessica Hische, Blanca Gómez, James Victore and Stefan Sagmeister. The charming, illustrative style of Tattly’s designs appeal to the arty/hipster markets with products that have expanded into gift cards, stationery, and custom Tattlys for the brands like Dreamworks, Twitter, Buzzfeed, Martha Stewart Living and Etsy.
Los Angeles-based Tattify is a nice blend of the two, offering a variety of sketchy fine-line tats with fine lines, typographic quotes, metallic jewelry and retro icons that pay homage to traditional ink. Tattify also partners with artists and photographers, and accepts design submissions.
Lucky for the FIDM Digital Arts team, we were able to catch up with Tattify art director Julia Walck, a graduate of FIDM/Fashion Institute of Design & Merchandising’s Graphic Design program. As art director, Walck plans out tattoo releases, manages photo editors, oversees the creative team, brainstorms new projects/photo shoots, and much, much more, she says.
“Temporary tattoos are trending because they’re just, well, fun. Everybody loves them; it doesn’t matter how old you are. The concept of being a bit different just for a little while is appealing, and Tattify’s wide range of artistic and quirky tattoos cater to that,” says Walck. “It’s a pretty sweet tattoo, without the lifetime commitment.”
Above: 1 Various temporary tattoos by Tattly // 2 Top-selling “Twin Rose” tattoo by Tattify designed by Ien Levine // 3 “Child of Wild” temporary tattoos by Flash Tattoos // 4 “Fly” tattoo by Tattify designed by FIDM Graphic Design Alumna Julia Walck // 5 “Today is the Day” temporary tattoo by Tattly designed by Jen Mussari // 6 and 7 Tattify’s “Plume” and “Flock Yeah” temproary tattoos, consecutively, designed by FIDM Graphic Design Alumna Julia Walck
Black & Minimalist Health & Beauty Packaging
Organic beauty products are taking on an edgier, more elegant tone housed in black, minimal packaging according to leading trend forecast and analysis company, WGSN/Stylesight.
The company cites “Black Emphasis” as a theme in its Prints & Graphics/ Branding & Packaging: Monumental Packaging trend forecast report describing an emphasis on the “refinement of a Japanese aesthetic” by brands like Morihata “whose products are bringing the attraction ofblack back into the bathroom as it introduces the unique properties of Binchotan charcoal into our beauty routines.”
Graphic design principles and elements that define this trend include:
- Materials fluctuating from matte to a gloss
- Emphasis on the dullness of black rubber, the elegant simplicity of white cardboard and crispness of plain plastic
- Typeface choices moving with the times of Helvetica and Futura with variation on scale, sometimes opting for big, bold and blocky dimensions
- Minmalist packaging designs focused on basic shapes
See examples below:
Graphic Design Trends: Black & Minimalist Beauty Packaging
Above: 1 Mama Shelter bathroom product designed by UK-based GBH via Lovely Package // 2 Kuro powder packaging by Sort of Coal // 3 Laundry detergent packaging by The Deli Garage: L’eaundry designed by Germany-based KOREFE via Lovely Package // 4 Nail polish packaging concept for “Kruel” designed by FIDM Graphic Design Student Korey Leach // 5 Eye makeup remover by botanical beauty brand Grown Alchemist // 6 Manfuel’s performance powder packaging designed by US-based design firm fifty3 // 7 Arboris organic skincare cosmetics packaging designed by Moscow-based design firm Ohmybrand via Lovely Package // 8 Dave’s Shower Shave bar designed by Webb deVlam via The Dieline // 9 Packaging for imagined men’s bath product brand “Huxley” designed by FIDM Graphic Design Marcella DaSilva
Slick Cardboard Packaging by Subscription Brands
Subscription box service brands are on the rise according to Forbes, offering delivery services for consumers of varied of interests– from foodies, to beauty mavens, to dog lovers. These brands are also (much to our delight) rethinking the basic design of cardboard packaging, incorporating beautiful typography, graphic elements and other motifs that enhance the customer experience and set the bar for an emerging graphic design trend for 2014: beautiful cardboard packaging concepts.
With a lack of brick-and-mortar storefronts, these web-based subscription service models demand not only exquisite, user-friendly websites and stellar product photography, but also physical packaging that reinforces their consumers’ emotional connection with their product(s) and therefore, brand. Almost all of the 10 brands featured here incorporate minimal, one-color-no-frills designs to enhance their snail mail-delivered packaging for an economic and functional outcome. See examples below:
Graphic Design Trends 2014: Beautiful Cardboard Packages by Subscription Brands
Above: 1 Dollar Shave Club packaging // 2 Le Parcel packaging // 3 Blue Apron packaging // 4 Citrus Lane packaging // 5 Barkbox packaging // 6 A* Pour Toi packaging // 7 Birchbox packaging // 8 Trunk Club packaging // 9 True & Co packaging // 10 The Honest Co. packaging. Read more about these packages here.
Leading trend forecast company, Stylesight (which recently merged with WGSN into a mega international trend-forecasting conglomerate) reported trends from leading textile and surface design show, Indigo, including one dubbed “Paisley Pop.”
Often graphic designers find inspiration in related fields, from art and design, to fashion and architecture. You can see how the vibrant paisley patterns spotted in the textiles at Indigo translate across various design mediums in the image below.
“Studios at Indigo revolutionized the paisley print for F/W 15 with bright pops, bold key lines and oversized scales,” states Stylesight/WGSN in its Marketing Reporting/Trade Shows report.
Design elements that define this trend include:
- Zany colorways and thick, black key lines provided a retro feel for fall
- The paisley motif was obscured into new shapes
- Classic detailing overhauled other motifs including flowers and foliage
Graphic Design Trends 2014: Paisley Pop
Above 1 “Sweet Hair Poster Show” poster, a benefit for Locks of Love charity by graphic designer Chelsea Brink // 2 Modern Paisley motif iPhone 5 cover found on Zazzle // 3 Paisley printed palazzo pants by Flying Tomato on Pantscy // 4 Modern bedroom designed by Jac Interiors // 5 Pink paisley fabric by Timeless Treasures via Etsy // 6 Vintage Reupholstered & Painted Side Chair by Shop DIW found on Apartment Therapy
The blurred lines in Junk Food’s Mickey Mouse tee isn’t a mistake but an intentional design decision reflecting the “Pixel Play” graphic trend spotted by leading forecast and analysis company, Stylesight.
“As eight-bit graphics and gaming emerge as popular design choices, packaging designers also look to early digital days for inspiration,” states Stylesight in its Prints & Graphics: Packaging June 2014 report.
Design elements that define this trend include:
- Use of simple pixel squares to create logos and graphics
- Packaging boxes with die-cut pixels allow a glimpse of the products within
- Adopt a CMYK or RGB color palette to further enhance the look
See examples below:
Graphic Design Trends 2014: Pixel Play
Above: 1 The Basics cleansing foam packaging designed by Mouse Graphics // 2 OLEX personal branding by Lemongraphic // 3 Pixelate exhibition poster designed by graphic designer Matthew Lew // 4 Pixelated Mickey tee by Junk Food via Urban Outfitters // 5 Pixels wine packaging designed by Jordan Jelev of the Labelmaker
Photographic Finish Packaging
Photographic elements wrap packaging design in 2014 for high visual interest and impact on shelves, according to leading forecast and analysis company, Stylesight.
“Borderless allover prints fill packaging shapes, offering a clear insight into the mood and feel of the product,” states Stylesight in its Prints & Graphics/Packaging Highlights report.
Graphic design elements that define this trend include the use of full color digital prints, especially the use of tranquil landscapes to imply the product has natural or organic properties. See examples below:
Graphic Design Trends 2014: Photographic Finish Packaging
Above: 1 Dutch cosmetics brand, Dr. van der Hoog designed by nu:amsterdam // 2 Koggi packaging designed by by Luko Designs // 3 Hawaiian Tropics packaging re-design concept by FIDM Graphic Design Alumna Chanelle Fitzgerald // 4 Colores Santos packaging designed by Ancla Studio
Funky and brightly colored elements in branding an apparel graphics are shaping a predominant 2014 graphic design trend according to leading forecast and analysis company, Stylesight.
“The rise of Asia’s youth culture has put numerous K-Pop artists in the spotlight and their fashion, style and persona are beginning to influence the Junior market across the globe,” states Stylesight in its Prints & Graphics/Original Prints- Pop Craze forecast report. “Inspired by the K-Pop scene, this collection features kitsch heart, star and comic book motifs and pairs neon with bubblegum hues for a look that truly pops!”
Graphic design elements that define this trend include:
- Influenced by the K-Pop trend
- Loud, bright and playful
- Short quirky slogans
- Graphic smiley face elements
- Onomatopoeias, half tone and comic strip scenes
- Use of sequins, glitter and embellishments
- Kitsch Japanese cartoons
- Black keylines
- Clashing prints
See examples below:
2014 Graphic Design Trends: K-Pop
Above: 1 ICMAD award-winning “Zing!” packaging design concept by FIDM Graphic Design Student Tiffany Matthews // 2 South Korean girl pop band 2NE1. Image source // 3 Vital blue basic cap by Hats On // 4 Supreme/Vans shoe collaboration via KicksonFire.com // 5 Loveless Dress by Hellz // 6 Woodstock muscle tee by Stussy
Logo Trends 2014
Now that 2013 has come to a close, clear logo design trends become more evident as demonstrated in Logo Lounge’s annual Logo Design Trend Report.
The site currently has more than 200,000 logos submitted from designers in more than 100 countries worldwide. For its 2013 Logo Design report, they examined more than 20,000 marks to extract 15 clear graphic design trends.
“Smaller companies are not afraid to adopt a logo that shows them at the size they are. More approachable is a good thing, if it is authentic,” states Logo Lounge’s Bill Gardner. “Larger companies are tending to loosen up a bit to avoid pretensions and work multiple generations. Ebay, USA Today, Windows and many more over the last year have adopted wordmarks and logos that eschew styles with shorter expiration dates.”
[Read more about Ebay and USA Today’s logo design makeovers in our previous graphic design trend post here.]
Gardner also adds that Logo Lounge’s intention of its annual report is to share their observations, not make suggestions for what graphic designers should do.
“It is always easier to navigate to the future if you know where you have been. Seeing your trajectory allows you to predict where you will end up,” he adds.
We couldn’t agree more. Students earning their degree in Graphic Design at FIDM/Fashion Institute of Design & Merchandising learn the value of conceptual thinking to enhance the meaning of their work and help them avoid embarrassing design cliches like the ones seen here.
Graphic Design Trends 2014: “Here” Symbol
Graphic Design Trends 2014: Monograms
Graphic Design Trends 2014: Banners
Graphic Design Trends 2014: Badges
Graphic Design Trends 2014: Line Craft
Graphic Design Trends 2014: Hand-Drawn Type
Graphic Design Trends 2014: Slashed
Graphic Design Trends 2014: Eyelets
Graphic Design Trends 2014: Bracketing
Graphic Design Trends 2014: Formula
Graphic Design Trends 2014: Membranes
Graphic Design Trends 2014: Nature Marks
Graphic Design Trends 2014: Molecules
Graphic Design Trends 2014: Crossed
Graphic Design Trends 2014: Waves
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With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.