Graphic Design Trends 2012

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM/Fashion Institute of Design & Merchandising, stay current with upcoming trends for fashion, color, graphics design and more.

Browse current graphic design trend reports in apparel, packaging and more according to leading fashion forecast and trend analysis companies below:

December 6, 2012

Interactive and innovative packaging design concepts come to the forefront during the holiday season with brands competing to capture the attention of holiday shoppers. Packages that offer an interactive component or personalized feature provide added value to consumers and challenge graphic and packaging designers to push themselves to their creative limit.

Leading fashion forecast and trend analysis company Stylesight cites Novelty Packaging as an emerging trend in its October 2012 Packaging Highlights Report, stating “playful concepts are breathing new life into food and drink packaging.”

Design elements of this packaging design trend include:

  • Interactive concepts
  • Novelty imagery
  • Humorous undertone
  • Collectable characters
  • Chalkboard surface that allow users to personalize packaging
  • Trompe l’oeil effects
  • Fun, stylized characters

Novelty Packaging Design Trend

Stylesight pinpoints Novelty packaging design trend for 2012

Stylesight pinpoints Novelty packaging design trend for 2012

Above: 1 Conceptual design for Annie’s Instant Oatmeal by FIDM Graphic Design Alumna Kathy Calderon // 2 Delilah interactive chalkboard coffee packaging designed by Lun Yau // 3 Three-inch Sweet Relish Dunny packaging designed by Sket One // 4 Corporate holiday chocolates self-promotion packaging for Daines & Associates Architects by Think Packaging // 5 Bzzz Armenian Honey packaging designed by Backbone Studio

November 21, 2012

Intricate geometric patterns and detailed structures are design elements that will be prominent in activewear prints and graphics for Spring/Summer 2014, predicts leading trend forecast and analysis company Stylesight.

According to Stylesight’s Rational-Active Forecast Prints & Graphics S/S 14 – Women/Juniors report, elements that make up this graphic design trend include:

  • Macro repeats inset in micro patterns
  • Twiter motifs and angular shapes
  • Mixing rounded structures with wire patterns, and
  • Grids and golden ratio imagery

Golden Ratio Inspired Graphic Design

"Golden Ratio" prints and graphics design trend for S/S '14 according to Stylesight

“Golden Ratio” prints and graphics design trend for S/S ’14 according to Stylesight. See details below.

Above: 1 Logo for France-based company that specializes in designing new zoo parks and services relating to wildlife animal housing by Jan Zabransky // 2 Personal branding for FIDM Graphic Design/Entertainment graduate C. Brennan Woo // 3 Golden rectangle design by Carl Kleiner // 4 Branding for a Greek cosmetic production company Philab by Chris Trivizas

The Golden Ratio, also known as divine proportion, the golden section and the golden mean, refers to a mathematic equation that has been referenced in science and the arts as a measurement for which humans perceive beauty or aesthetically pleasing design.

For an example, see the poster designed by Korea-based graphic designer Sanghyuk Moon below (click the image to expand):

Golden Ratio poster designed by Sanghyuk Moon

Golden Ratio poster designed by Sanghyuk Moon (click on image to expand)

November 6, 2012

Stylesight, compiled their recent graphic design findings for activewear clothing based on leading tradeshows in the United States and Europe from June through September 2012. By visiting leading tradeshows like Agenda, Bright, ISPO, Outdoor Retailer and SnowSports Industries America (SIA), Stylesight identified “Sunbleached” double vision graphics in its Active Trade Show S/S 13- Prints & Graphics Report:

Sunbleached: Double Vision Graphics

“The photo-printed tee is prominent with added sun bleached effects to create vintage characteristics,” states Stylesight.

Activewear graphic design trends for S/S 2013 as predicted by Stylesight: "Sunbleached" double vision graphics

Activewear graphic design trends for S/S 2013 as predicted by Stylesight: “Sunbleached” double vision graphics

Above: 1 “Tidal” men’s T-shirt by Jedidiah // 2 Element’s “Fingers” T-shirt, part of its Conscious by Nature collection // 4 “Altered Landscape” men’s T-shirt by Lifetime Collective // 3 “Palm” T-shirt by Topo Ranch at Swell.com // 5 “Calm Waters” men’s tank by Society Clothing where FIDM Graphic Design Alumnus Casey Bushong is a Graphic Designer

Elements that define this trend include:

  • Outdoor beach life
  • Panel printed graphics
  • Placement imagery
  • De-saturated photographs
Additional graphic design trends included:

Key Trends:

  • Hand drawn illustrations
  • Costal influences
  • Aztec reworks
  • Vintage photographic

Emerging Trends

  • Native American themes
  • Double vision graphics
  • Acidic color palettes

Techniques

  • Heavy gradient usage
  • Single color screen prints
  • Print over patterns
  • Vintage treatments

October 23, 2012

“Pop art acts as a major source of creative inspiration, influencing typography and color,” states Stylesight in its Prints & Graphics: Packaging Highlights October 2012 report.

Read more details below:

Primary Pop Packaging Highlights

Stylesight pinpoints pop art influences like bright primary colors in packaging design for October 2012 in its graphic design trend report.

Stylesight pinpoints pop art influences like bright primary colors in packaging design for October 2012 in its graphic design trend report.

Above: 1 Andy Warhol-inspired limited edition Campbell’s tomato soup labels // 2 Brand identity marketing for imagined retro boutique “Pixel Pop” by FIDM Graphic Design/Branding Alumnus Chad Lowe // 3 Packaging design for Latin American coffeehouse Cielito by Cadena+Asoc. Branding, image courtesy of Lovely Package // 4 Packaging for Johnny Cupcakes apparel line collaboration with Junk Food Clothing, image courtesy of The Dieline

Design elements include:

  • Color blocking
  • Halftone effects
  • Bright primary colors
  • 60s retro typefaces
  • Inspired by the pop art movement
  • Bold vector graphics

October 9, 2012

In its Prints & Graphics: Packaging Highlights Holiday 2012 report, Stylesight pinpoints organic illustrative techniques, letterpress-inspired typographic treatments and more in upcoming holiday prints and packaging this year. Read more details below:

Packaging Design Trends: Holiday 2012

Holiday 2012 packaging graphic design trends according to Stylesight: typography and organic illustration

Holiday 2012 packaging graphic design trends according to Stylesight: typography and organic illustration. See below for image details.

Above: 1 Christmas Cream Ale packaging design by graphic designer Forrest Causby // 2 Typographic Christmas-themed playing cards by New Zealand-based firm Dashwood, photo courtesy of LovelyPackage.com  // 3 Holiday cards for Bao Vo Creative, Inc. by FIDM Graphic Design Alumna and graphic designer Melissa Bergen // 4 “Christmas Spirit” packaging by design firm Stranger & Stranger, photo courtesy of LovelyPackage.com

Stylesight points to the following design elements that are helping to define fine graphic design in holiday 2012 prints and packaging:

Illustrative Mix

  • Detailed black pen and pencil studies
  • Whimsical hand-sketched illustrations
  • Quirky visuals
  • Naïve styling
  • Hand-rendered type

Type Attack

  • Classic letterpress typefaces
  • Rustic, organic color palette
  • Single color prints
  • Mixed vintage
  • Typography
  • Printed on recycled and eco-friendly materials
  • Patchwork text layouts
  • Allover ornate
  • Text prints

September 25, 2012

In its Graphic Tape: Trend Alert! report, leading fashion forecast and trend analysis company Stylesight addresses this fun trend found in fashion, interior and graphic design that makes use of creative and illustrative duct tape.

Graphic Design Trend: “Graphic Tape”

“The craze for multi-colored adhesive tape is evolving; the trend has been transforming into fun illustrative and graphic forms. Fashion brands, illustrators and even interior designers are stirred by the mundane material, developing inventive ways of employing tape in design,” states Stylesight, pinpointing the artist Aakash Nihalani who uses vibrant, neon shades of tape into his fine art installations and commercial works, and UK-based illustrator Rob Ryan who transformed his paper cutout pieces onto the sticky medium.

Graphic design trends 2012: Graphic Tape

Stylesight pinpoints “Graphic Tape” as an upcoming graphic design trend. See below for image details.

Above: 1 Duct tape featuring illustrator Rob Ryan’s work // 2 Aakash Nihalani’s paper tape and cardboard design for Lacoste L!ve Spring Campaign (2012) // 3  Tape-inspired letter by Handmadefont.com // 4 Aakash Nihalani’s “Domino” art installation at Facebook NY office headquarters //5 Music poster graphic design concept for The All American Rejects designed by FIDM Graphic Design Alumnus Josh Mandap

September 18, 2012

Prints & Graphic Design Trend: 70s Haze

“A nostalgic view of the 70s is a key inspiration for this collection of S/S 13 Women’s graphics and prints,” states leading fashion trend and forecasting analysis company Stylesight in its Prints & Graphics Original Graphics–70s Haze report. “Vintage, patterned papers form intriguing collage compositions and the use of hazy filters helps to create a dreamy, glowing aesthetic; the perfect summer look.”

Apparel graphic design and print trends according to Stylesight: 70s Haze

Apparel graphic design and print trends according to Stylesight: 70s Haze. See below for image credits.

Stylesight cites the following components of the 70s Haze graphic design trend:

  • Structured collage
  • Color overlays
  • Photographic filled portraits
  • Maps, vintage paper and graph paper
  • Geometric vector patterns
  • Faded brights mix with earthy tones
  • Subtle 70s influence
  • Sunsets, rural landscapes and beaches
  • Florals and feminine silhouettes
  • Faded looks
  • Retro aesthetic
  • Hazy filters create a dreamy effect

Above: 1 Music packaging design by graphic designer Dawn Garder // 2 Graphic design by Laura Redburn of Cardboard Cities // 3 Music poster designed by FIDM Graphic Design Alumna Sarah Chiarot // 4 Collage by artist Matt Wisniewski // Graphic T-shirts designed by FIDM Graphic Design Alumna Kate Wyatt

September 3, 2012

Apparel Graphics Trend: Skull Time Graphics

Leading fashion trend and forecasting analysis company, Stylesightobserved skull-inspired graphics and typographic statements as upcoming trends in its Bright Prints & Graphics S/S13 trend forecast report from Berlin’s Bright Tradeshowdedicated to streetwear and action sports apparel.

Stylesight states “New updates on skull graphics are still a firm favorite for street and skate brands this season,” in its Brights Prints & Graphics S/S 13 report.

Apparel graphics trend/graphic design trends 2012 as predicted by leading trend service, Stylesight

Apparel graphic design trends 2012: skull time graphics, as predicted by leading trend service, Stylesight.

Above: 1 Apparel graphic designed by FIDM Graphic Design Alumnus Danny Osterman for imagined brand, Noisy One// 2 Apparel graphics by Abandon Ship Apparel// 3 Omit Apparel T-shirt design

 Apparel Graphic Design Trend: Type Statement

“New typographical exploration are a key trend going forward,” states leading fashion trend and forecast analysis company Stylesight, citing gradient filled and pattern filled type, masked imagery, hand-drawn typography and chunky type as upcoming apparel graphic design trends in its Brights Prints & Graphics S/S 13 report.

Apparel graphic design trends 2012: typographic statements according to Stylesight

Apparel graphic design trends 2012: typographic statements, according to Stylesight.

Above: 1 Imagined Nike T-shirt designed by FIDM Graphic Design Alumnus Omar Rajput// 2 Obey T-shirt design// 3 Stussy T-shirt design.

Apparel Graphics Trend: Comic Book Inspired

In a special Comic-Con 2012 Attitudes: Art & Design trend forecast report, Stylesight referenced several ways in which the massive comic book convention influences apparel graphics, including the influx of the colorful Lichtenstein-esque illustrative looks.

Apparel graphic design trends 2012: comic book inspired motifs according to Stylesight

Apparel graphic design trends 2012: comic book inspired motifs, according to Stylesight.

“Brands and press outlets – many outside of the comics industry, are acknowledging that the convention and fantasy genre in general mean big business,” states Stylesight in its Comic-Con 2012 Attitudes: Art & Design report. “Speech balloon graphics are currently a widely embraced crossmarket motif.”

Above: 1 Advertisement for the Converse Chuck Taylor DC Comics collaboration collection // 2 Illustrative apparel graphics for imagined brand Sucker Punch Soda by FIDM Graphic Design Alumnus Tyler Wise // 3 Fashion designer Phillip Lim’s Pre-fall 2012 Lichtenstein-inspired designs

Check back on the FIDMDigitalArts.com Blog regularly for more trends in apparel graphic design, packaging design and more.

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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