7 Imaginative & Inspiring Fictional Branding Projects by Recent FIDM Graphic Design Grads
Jan27

7 Imaginative & Inspiring Fictional Branding Projects by Recent FIDM Graphic Design Grads

We love perusing new graphic design portfolios produced by recent Graphic Design grads at FIDM/Fashion Institute of Design & Merchandising to scope out new graphic design trends and to get inspired by the work of young, up-and-coming talent. One category of work that recently stood out to us was the imaginative and functional branding applications used in various fictional branding projects. For example, some students take an...

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Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?
Jan12

Freelancing 101 Q&A: I Don’t Actually Know What My Client Wants, What Do I Do?

FIDM Graphic Design Alumna Sara Berkes answers questions about life as a professional creative freelancer. Q: I’ve started a project with a client, given them a deadline for the first round, and as soon as I started working on it… realized I actually have no idea what my client wants! I don’t want to seem like I’m unprepared or don’t know what I’m doing. What do I do? A: There are plenty of ways to prevent (or make very rare) the...

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Freelancing 101: Dos and Dont’s of Designing Your First Website
Jan06

Freelancing 101: Dos and Dont’s of Designing Your First Website

Designing for yourself can be impossible. I can almost guarantee that within a month of designing your logo, you’ll want to change it. And your color scheme, because you’ll realize that mustard yellow is much more “you” than chartreuse. And your website? A day after going live, you’ll realize 20 things you forgot to include, decide none of the images work, and embark on the long, arduous journey of making...

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12 Inspiring Graphic Design Portfolios From Recent FIDM Grads To Keep An Eye On In 2015
Dec22

12 Inspiring Graphic Design Portfolios From Recent FIDM Grads To Keep An Eye On In 2015

With the close of another great quarter at the Fashion Institute of Design & Merchandising, we are ready to start 2015 design inspiration off right by sharing some inspiring new Graphic Design portfolios by recent FIDM Graphic Design graduates. The program prepares students for careers in Graphic Design within the apparel and entertainment industries and emphasize fundamentals such as sequential design and conceptual...

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Freelancing 101: Setting Yourself Up for Success as a Student | A Post-FIDM Series by Alumna Sara Berkes
Dec08

Freelancing 101: Setting Yourself Up for Success as a Student | A Post-FIDM Series by Alumna Sara Berkes

I don’t profess to know everything about being a freelancer—I don’t even think I know a whole lot about being a freelancer. But though I only graduated from FIDM’s Graphic Design Branding program in December 2013, and started my own freelance journey in March of 2014, I managed to hit the ground running. I started finding work almost immediately after I decided to try self-employment, and have been working as a full...

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Q&A with FIDM Graphic Design Alumna Erin Rose Opperman, Graphic Designer at The Engine Is Red
Nov13

Q&A with FIDM Graphic Design Alumna Erin Rose Opperman, Graphic Designer at The Engine Is Red

Four years, three jobs, and one degree later. This is what it took for Erin Rose Opperman to go from “making ends meet” as a bartender to working full-time as a graphic designer at the creative agency The Engine Is Red. Opperman states, “I was 27 when I made the decision to go to FIDM/Fashion Institute of Design & Merchandising for my second degree. I knew I needed to approach college differently than I had my...

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Q&A with FIDM Graphic Design Alumna Anne Tran, Visual Graphic Designer at Forever 21
Nov05

Q&A with FIDM Graphic Design Alumna Anne Tran, Visual Graphic Designer at Forever 21

By Johnae McDonald Graphic Design Alumna Anne Tran graduated from the FIDM/Fashion Institute of Design & Merchandising program in Winter 2012, and has hit the ground running ever since. Currently a visual graphic designer for Forever 21, she gave us a little insight on what she does on a day-to-day basis, and offered some great advice to aspiring graphic designers. (FIDMDigitalArts.com) What does your job entail on a daily basis?...

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FIDM Digital Media Grad Promoted to President of Television & Gaming at Leading Global Entertainment Marketing Agency CREATE
Oct23

FIDM Digital Media Grad Promoted to President of Television & Gaming at Leading Global Entertainment Marketing Agency CREATE

FIDM Digital Media Alumnus Jonathan Gitlin has been promoted to the President of Television and Gaming at Create Advertising Group, an award-winning entertainment marketing agency recognized for its work developing film trailers, television spots and other audio visual material used in entertainment marketing. The company has worked with almost every major studio on high-profile campaigns for some of the most successful worldwide...

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