Although he hasn’t yet walked the stage to celebrate earning his Graphic Design degree from FIDM/Fashion Institute of Design & Merchandising, Casey Bushong has already landed a full-time job as a Graphic Designer for contemporary lifestyle brand, SOCIETY.
As a graphic designer at SOCIETY, Bushong designs T-Shirt graphics, and contributes to the company by handling other fun tasks like writing blog posts, press checking and visiting the company’s motorcycle shop.
With “deep roots in vintage motorcycle culture, the beach lifestyle, modern fashion, and live music,” SOCIETY apparel is stocked in 500 stores in 42 states across the United States, and according to Bushong, i splanning to double its distribution into 2013.
“The best part about being a creative is getting to see your ideas hit the market,” says Bushong, who is originally from Newport Beach, California. “It humbles me every time I get to see product in stores that I designed by myself.”
Read Bushong’s first-hand account about what it’s like to be a graphic designer for the action sports apparel industry, and his experience as a FIDM Graphic Design Student, below:
FIDM GRAPHIC DESIGN GRAD INTERVIEW
(FIDMDigitalArts.com) What does your job entail on a daily basis?
(Bushong) “A typical day in the office is a pretty wild one for anybody. Graphics take up the bulk of my time. Since Zech Francis (founder and CEO of SOCIETY) and I both love to do graphics– and we have about eight new looks hitting stores each month– we are always busy designing. We also like to stay creative and graphics help us get ideas out, and you can never have too much art. I also contribute to our collective with other tasks such as writing blog posts, press checking, going to our motorcycle shop and checking on our bikes, or playing DJ for our jamming creative space.”
What is the best part about working in a creative career?
“Honestly the best part about being a creative is getting to see your ideas hit the market. It humbles me every time I get to see product in stores that I designed by myself. Working with a great team helps as well– we all practice what we preach and our brand reflects exactly who we are, so it is cool to see all of our passion and ideas really take shape.”
What was the best part about your FIDM experience?
“The best part of my FIDM experience would have to be the people I have met along the way. I was skeptical at first being a male at a female dominant school, but I have made some really genuine friends that all have the same mind set and passion for what they do. They also really push you to work harder because no one wants to be the least skilled in the group.”
Have you always been interested in designing apparel for the action sports industry?
“Before going to FIDM I wanted to design clothing for the surf industry, but going through the whole program opened my eyes to what else I wanted to do. Instead of being so focused on one genre of design, I decided to broaden my interests. Since clothing is my passion, a lifestyle brand made the most sense. It is all-encompassing and allows me to design based on my many inspirations and not just one. From apparel graphics to everything else that involves clothing and a clothing brand.”
What advice do you have for current students?
“It sounds cliché but just do your work, don’t skip class, and take advantage of what FIDM offers you. If you stay diligent it will pay off and success is inevitable. FIDM offers great resources for anything you need from a stacked library, to really convenient work spaces so really take advantage of what they have to offer.”
Photo credits: Jose Gallina, courtesy of www.societyclothing.com
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With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.