What do you get when you combine a bored, unemployed graphic designer with a group of friends who watch a lot of basketball? You get a clever yet simple synergistic design project that makes you think, ‘How did I not come up with this!?’
Two days ago, a recent college graduate and graphic designer by the name of James Politi posted, “I’m an unemployed graphic designer who misses the NFL and has to watch basketball with his friends. Here is ‘If the NBA Had Helmets’, hope you enjoy” on the popular social networking site Reddit and his project immediately struck a chord. In just two days, the project has gathered over 1,000,000 views and 1,200 comments which shows the power of a unique well executed synergistic concept. Although the function of this project and these designs might not be very practical, its a good reminder to have fun with design and to try new projects that appeal to you.
Politi worked alongside Luke Daly and they had a few simple rules when starting this project to help “conquer laziness by forcing creativity.” Rule number one was to not copy and paste any of the logos directly on the helmet forcing them to use elements of the original design. Rule number two was to not include a single basketball. Politi and Daly state, “twenty one of the thirty two teams in the NBA have basketballs in their logos, while only two of the thirty two teams in the NFL have footballs on them. As a challenge, we wanted to follow the trend by keeping the basketballs off of the helmet.” These rules were a great idea and required them to think outside the box more. Scroll down to check out the designs for yourself and be sure to let us know what you think in the comments below.
Click here to view all 31 design concepts.
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