Logo Lounge Extracts 15 Graphic Design Trends from 32,000 Logos in its 2012 Logo Trend Report

Logo Lounge has released its tenth annual logo design trend report that identifies several distinct graphic design trends for 2012. Bill Gardner of Logo Lounge sorted more than 32,000 logos submitted to LogoLounge.com throughout the year into one of three distinct categories: 1) logos that are reflective of past trends, 2) logos that hint at an emerging trend but aren’t yet fully developed and 3) logos that reveal solid trends for the year.

In the “done to death category” for 2012, Gardner cites ” birds, dinosaurs, monsters, people as trees, transparent flip books (actually, flipping or stacked see-through pages of any kind), transparent lotus blossoms, fruit, and X’s (this final tribe where two crossed arrows or lines have words or icons in each of the four quadrants is so overdone that designers themselves have begun to parody it).”

We pulled a few samples from Logo Lounge’s 2012 logo design trend report below, as well as examples from by Graphic Design Students at FIDM/Fashion Institute of Design & Merchandising whose work reflect 2012 logo trends. Read the full 2012 logo trend report (and past reports) at this link.


“Mosaic-like patterns range from highly complex to very simple solutions, created from a small number of elements” defines the Tessellation logo design trend according to LogoLounge.com in its 2012 Logo Trends report. “Aside from their striking beauty, these logos convey the concept of strength in numbers; combining elements creates a sum greater than the parts. These marks express a scientific nature based in math and give the assurance of precision and accuracy.”

"Tessellation" 2012 logo trend, as reported by LogoLounge.com

“Tessellation” 2012 logo trend, as reported by LogoLounge.com


“This technique was originally developed by a Frenchman to create dimensional stereoscopic imagery in the 1850s,” states LogoLounge.com. “Today, modern iterations of this effect overprint divergent imagery and make one or the other visible depending on the color of lens selected for viewing.”

"Anaglyphs" 2012 logo trend, as reported by LogoLounge.com

“Anaglyphs” 2012 logo trend, as reported by LogoLounge.com

Transparent Links

“Though nothing is new about the use of transparencies, the increasing use of this technique is now at critical mass,” states LogoLounge.com. “A sense of lightness is prevalent with the use of clear, clean, pure chroma colors that sometimes produce a rainbow palette.”

"Transparent Links" 2012 logo trend, as reported by LogoLounge.com

“Transparent Links” 2012 logo trend, as reported by LogoLounge.com

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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