E3 Trailer Battle: Watch & Vote for Your Favorite Video Game Trailers of 2015

The FIDM Digital Arts team was fortunate enough to attend this year’s E3 (Electronic Entertainment Expo) video game convention in downtown Los Angeles- an annual tradition for us. If there is one thing we have learned from attending this event year after year, it is the fact that the video game industry knows how to cut an impressive trailer!

Whether video game trailers are short, long, CG, or include all in-game footage, the most successful ones convey their games’ look and feel while simultaneously building a sense of hype around the games’ launch. Ant Farm, one of Hollywood’s leading entertainment and brand marketing agencies and employer to Digital Media Alumni of FIDM/Fashion Institute of Design & Merchandising, are pros at this craft. Ant Farm continues its work on Activision’s “Call of Duty,” having created the lead assets for every iteration of that game series since the first installment. Ant Farm is also heavily involved in the campaigns for Ubisoft’s properties, “Watch Dogs” and “Assassins Creed” — marking the fourth title in the “AC” series to which the agency has heavily contributed. FIDM Digital Media Alumni such as Games Capture Director Jay Trumbull are currently working there. Read more about Trumbull here.

This year, Youtube launched an E3 Trailer Battle on their website that allows viewers to watch and vote for their favorite trailers, earning achievements along the way.

e3-trailer-battle-2015

Below are just a few of our favorite most exciting and visually impressive trailers released this year at E3 2015.

Battleborn

Official XCOM 2

ReCore

Unravel

Star Wars Battlefront: Multiplayer Gameplay

Just Cause 3

For Honor

Fallout 4

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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