Typography Tuesday: Three (Manly) Brand Identity Systems that Incorporate Fine Type

Using lovely typography doesn’t always lead to a feminine design aesthetic. Check out three “manly” examples of brand identity systems that incorporate plenty of fine typeface choices.

FAME by Soulseven

Soulseven is the Minneapolis-based creative studio of Sam Soulek who developed the promotional materials for an open house event for FAME, a retail branding agency. Incorporating bold typeface choices and graphic elements into letterpress invitations printed by Studio on Fire, as well as promotional posters and other materials, Soulek captured a luxurious vibe.

Ursa Major by Ptarmak

Ptarmak is a design firm based in Austin, Texas with a wide range of projects for your typographic inspiration. Below is the identity system for Ursa Major, a men’s skincare line:
Brand identity system for Ursa Major by Ptarmak

The Arrogant Butcher by Tunnel Bravo

Tunnel Bravo is an advertising, design and interactive firm based in Phoenix, Arizona that was hired to develop the brand identity system for downtown restaurant, The Arrogant Butcher. Integrating stylized graphic elements like stars, stamps and patterns with an assortment of classic serif and script typefaces, Tunnel Bravo captures an upscale-yet-homespun vibe.
Arrogant Butcher brand identity system designed by Tunnel Bravo

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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