Using lovely typography doesn’t always lead to a feminine design aesthetic. Check out three “manly” examples of brand identity systems that incorporate plenty of fine typeface choices.

FAME by Soulseven

Soulseven is the Minneapolis-based creative studio of Sam Soulek who developed the promotional materials for an open house event for FAME, a retail branding agency. Incorporating bold typeface choices and graphic elements into letterpress invitations printed by Studio on Fire, as well as promotional posters and other materials, Soulek captured a luxurious vibe.

Ursa Major by Ptarmak

Ptarmak is a design firm based in Austin, Texas with a wide range of projects for your typographic inspiration. Below is the identity system for Ursa Major, a men’s skincare line:

The Arrogant Butcher by Tunnel Bravo

Tunnel Bravo is an advertising, design and interactive firm based in Phoenix, Arizona that was hired to develop the brand identity system for downtown restaurant, The Arrogant Butcher. Integrating stylized graphic elements like stars, stamps and patterns with an assortment of classic serif and script typefaces, Tunnel Bravo captures an upscale-yet-homespun vibe.