Typography Tuesday: Graphic Design Firm, Lo Siento, Creates Amazing 4D Letter Sculptures

Combining their appreciation for architecture and lighting with typography, Barcelona-based graphic design firm, Lo Siento, developed an amazing set of sculptural letters that may be read from virtually all angles.

As the viewer approaches the typographic sculptures from different angles, various shapes are unveiled that connect together to form intricate geometric shapes, making the letters legible from a minimum of two angles.

Talking about pre-planning! Get a look at the photos and behind-the-scenes video that the firm developed showing the firm’s creative process:

4D typography by Lo Siento

4D Typography by graphic and media design firm, Lo Siento

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

 

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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