Typography Tuesday: Get Inspired by Lovely Title Cards from “Live the Language” Short Films

This short film simultaneously captures my passion for typography and the city of Los Angeles. Developed for Education First International Centers, whose mission is to “break down the barriers of language, culture and geography that divide us,” the video below is one of several that captures the culture of various cities in a campaign called Live The Language.

Each of the short films (no more than two and a half minutes), follows a person through daily routine in cities like Los Angeles, Vancouver and Sydney, helping the viewer get a sense of the respective city’s environment, energy, food, and its citizens’ lifestyle.

Supporting the footage of the films are title cards representing the content. With subtle design details, exquisite typeface choices and playful colors designed by Albin Holmqvist, the title cards could almost serve as logos themselves.

Watch Live the Language Los Angeles below, and the rest on Holmqvist’s Vimeo page here.

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Credits:
Directed by Gustav Johansson (gustavjohansson.com)

D.O.P: Niklas Johansson, fsf (niklasjohansson.com)
Typography: Albin Holmqvist (albinholmqvist.com)
Music: Magnus Lidehäll (twitter.com/​magnusthemagnus)
VFX: Goodmotion (goodmotion.se)

Production company: Camp David (campdavidfilm.com)
Producer: Lolo Uggla

Client: EF International Language Centers
Campaign site: ef.com/​livethelanguage

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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