This short film simultaneously captures my passion for typography and the city of Los Angeles. Developed for Education First International Centers, whose mission is to “break down the barriers of language, culture and geography that divide us,” the video below is one of several that captures the culture of various cities in a campaign called Live The Language.
Each of the short films (no more than two and a half minutes), follows a person through daily routine in cities like Los Angeles, Vancouver and Sydney, helping the viewer get a sense of the respective city’s environment, energy, food, and its citizens’ lifestyle.
Supporting the footage of the films are title cards representing the content. With subtle design details, exquisite typeface choices and playful colors designed by Albin Holmqvist, the title cards could almost serve as logos themselves.
Watch Live the Language Los Angeles below, and the rest on Holmqvist’s Vimeo page here.
Directed by Gustav Johansson (gustavjohansson.com)
Production company: Camp David (campdavidfilm.com)
Producer: Lolo Uggla
Client: EF International Language Centers
Campaign site: ef.com/livethelanguage
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