Typography Tuesday: Brand Identity Systems by Foundry Collective

In less than three years, Paul Wilkes and Scott Hill of Foundry Collective, a branding agency originally based in Oklahoma City, have attracted a lot of positive attention for their concise graphic design systems and elegant typographic treatment.

HOW Design published an article featuring the design recently, focusing on the duo’s affinity for the iconography and design aesthetic of the American Industrial Revolution era.

“We love the utilitarian look of the industrial era and the functional design that came with it,” state the designers. “Those were hard times and designers back then took a little extra time to dress things up using banners, flourishes, etc…I think those types of visuals and the era from which they came will always be our main inspiration.”

Below, check out brand identity systems, packaging and web design for three of Foundry Collective’s clients including Oklahoma City winery Urban Wineworks, hotel-industry marketing and design firm Myriann, and mobile burger restaurant, Patty Wagon.

Urban Wineworks branding, identity and packaging by Foundry CollectiveMyriann hotel marketing & design brand identity by Foundry CollectivePatty Wagon Burgers logo, branding and identity by Foundry Collective

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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