With FIDM/Fashion Institute of Design & Merchandising based in four major cities in California, many students earning their Graphic Design degree at FIDM, are inspired by the bold, vibrant graphics inherent to surf and skate design industries that surround them.
FIDM Graphic Design Student, Tyler Wise, has been drawing and painting since childhood and last quarter he was able to take his sketches to the next level in Graphics & Licensing, a course taught by Diane Packer.
Graphics & Licensing Project “T. Wise” by FIDM Student, Tyler Wise
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Inspired by reggae and surf cultures, Wise drew the characters seen above, along with coordinating patterns, borders and design elements like icons and typography, which could be applied to products like surfboards and T-shirts.
“What I enjoyed about the Graphics and Licensing project was being able to take the drawings I do for fun and really bring them to life,” he says. “Illustration is my first love, and I think this class was made for people like me. When the assignment was given to come up with characters, I just brought a bunch of my sketchbooks, flipped through and picked some of my favorites.”
As a Graphic Design/Branding major at FIDM, Wise applies his natural illustration skills to other graphic design projects like logos, posters, apparel graphics, skateboards and packaging.
In addition to his studies, Wise also recently designed a CD package for New York-based reggae record label Natural Mystic Ent.; and he also designs posters under the direction of his former art teacher, Carlotta Maggi, to promote fashion shows at Santiago High School in Corona, California, where he graduated.
Wise says that when he visited FIDM’s Los Angeles campus to meet with FIDM Admissions Advisor, Susan Pope, he was inspired by student projects like the custom Fender guitars. He also felt that FIDM’s two-year program was the best way for him “to get in, learn fast, do what I want, and get out to face the world.”
“My favorite part of majoring in graphic design at FIDM is probably the teachers,” he says. “They all know what they’re talking about because they have experience and confidence in what they do.”