Using script typefaces (a.k.a. fonts) can be so tempting to use, especially if you have a feminine design aesthetic. As described by Ilene Strizver, owner and founder of The Type Studio,” script typefaces can be expressive and eye-catching, but if you are not careful, they can be misused, leading to unattractive, unreadable type.” Strizver has compiled the “dos” and “don’t” of the application of script typefaces on CreativePro.com (click to read the full article). Read the article to see if you agree. Here are some of Strizver’s tips:
Do pay attention to point size.
Do adjust letter spacing as necessary when setting scripts on a curve.
Do combine with care.
- DO NOT
Do not set all caps.
Do not use too many swashes and alternate characters.
Do not track out connecting scripts.
Dan Mayer of Smashing Magazine explores various design clichés, and also examples of successful visual solutions created by well-known designers. Rather than moving forward with an obvious visual solution, Mayer explains that in each of the successful solutions, “we see that the solution did not arrive as a sudden flash of inspiration from out of the blue; rather, a good idea emerged methodically out of a sensible analysis of readily-available ideas and impressions.”
The article also focuses on the dual role played by clichés in design. “While clichés can derail the creative process, for seasoned designers they can act as the building blocks for effective solutions by telling them what not to do,” says Mayer. Some examples of what NOT to do are below.