Tuesday Trend Report: “70s Haze” Spotted in S/S ’13 Apparel Graphics & Prints

The FIDMDigitalArts.com Blog has launched a new weekly series featuring graphic design trends in apparel, packaging and more according to leading fashion forecast and trend analysis companies.

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM/Fashion Institute of Design & Merchandising, stay current with upcoming trends for fashion, color, graphics design and more.

This week, we explore an upcoming trend observed by leading fashion trend and forecasting analysis company Stylesight dubbed “70s Haze.” Read details below.

Prints & Graphic Design Trend: 70s Haze

“A nostalgic view of the 70s is a key inspiration for this collection of S/S 13 Women’s graphics and prints,” states Stylesight in its Prints & Graphics Original Graphics–70s Haze report. “Vintage, patterned papers form intriguing collage compositions and the use of hazy filters helps to create a dreamy, glowing aesthetic; the perfect summer look.”

Apparel graphic design and print trends according to Stylesight: 70s Haze

Apparel graphic design and print trends according to Stylesight: 70s Haze. See below for image credits.

Stylesight cites the following components of the 70s Haze graphic design trend:

  • Structured collage
  • Color overlays
  • Photographic filled portraits
  • Maps, vintage paper and graph paper
  • Geometric vector patterns
  • Faded brights mix with earthy tones
  • Subtle 70s influence
  • Sunsets, rural landscapes and beaches
  • Florals and feminine silhouettes
  • Faded looks
  • Retro aesthetic
  • Hazy filters create a dreamy effect

Above: 1 Music packaging design by graphic designer Dawn Garder // 2 Graphic design by Laura Redburn of Cardboard Cities // 3 Music poster designed by FIDM Graphic Design Alumna Sarah Chiarot // 4 Collage by artist Matt Wisniewski // Graphic T-shirts designed by FIDM Graphic Design Alumna Kate Wyatt

Read more current graphic design trends here.

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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