Trend Watch: Varsity Lettering, Pocket Details, and Pattern Infills Spotted in Athletic-Inspired Casual and Streetwear Apparel

With Super Bowl Sunday approaching this weekend, it’s no wonder that athletic-inspired apparel graphics are catching our attention this week for Tuesday’s Trend Watch. From streetwear brands to men’s casual wear labels, design elements that hint at traditional sports uniforms are dominant.

Leading fashion trend forecasting and analysis service WGSN cites “super-minimal typography and bold numbers” in simple colorways as key design elements for men’s casualwear, street and denim brands.

“Moving away from multicolored and pictorial influences, designs are simple, referencing the classic varsity style for single color typographic designs,” states Alice Clarkson of WGSN.

In another report compiled by WGSN’s Lucesca Holmes, other trendy design elements include:

  • Graphic pocket details: “Styles range from printed graphics to bold typography and woven pattern applications.”
  • Pattern-filled logos: “Pattern infills are an important commercial update for branded logos and type. Imagery ranges from skateboarding photography to decorative patterns that cross-merchandise with other pieces in a brand’s seasonal range.”
  • Contrast raglan-style tees: “Raglan sleeves are a key detail this season as either three-quarter or full length shapes update tees. The most directional styles incorporate centre-front chest or back graphic motifs as well as large-scale branded logos in bi- or tri-color combinations to create a clean, sporty sentiment.”

Browse examples below from leading brands like RVCA, OBEY, Stussy, and Adidas; edgy lifestyle brands like Supreme, Crooks & Castles, Society Clothing and Brixton; and emerging streetwear labels like Password Athletics and Brothers Stret Luxri, owned by graduates of FIDM/Fashion Institute of Design & Merchandising.

Graphic design trends 2013: pocket details, minimal varsity lettering, contrast raglan and pattern in-fills.

Graphic design trends 2013: pocket details, minimal varsity lettering, contrast raglan and pattern in-fills.

Above: 1 Small Check Pocket Tee by Huf // 2 Metallic Paisley Boxy Tank by Brothers Stret Luxri, owned by FIDM Graphic Design Student Joshua Lirio // 3 Win T-shirt (back) by Password Athletics, owned by FIDM Alumnus Miguel Urias// 4 Supreme/Champion® Parka (back) // 5 Stussy+80 Tee by Stussy // 6 Ignite graphic burnout raglan men’s tee by Society Clothing // 7  Cub baseball-style raglan by Brixton // 8 All City Champs 2 Baseball Tee by OBEY // 9 The Woods Tee by RVCA // 10 Regalia Men’s Knit Crew T-shirt by Crooks & Castles // 11 Unisex Hype.Flower Tee by Hype// 12 Men’s Adidas Originals’ Adi Camo Trefoil Hoodie 

With access to  reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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