Trend Watch Tuesday: Sweet Retro Packaging Design Elements Will Have You Craving Confections this Year

It’s pretty common for confectionary packaging to offer decadent designs as tasty as the treats they house, and we love the fair share of retro design pieces spotted at  The International Sweets and Biscuits Fair (ISM) by leading fashion trend forecast and analysis company, Stylesight.

“Showcasing a stunning and stimulating portfolio of brands and products to an international audience of trade visitors, ISM was a one-stop shop for absorbing the leading trends in food packaging design,” states Stylesight in its Tradeshows: ISM Cologne 2013 report.

Driven by hand-lettered typographic-driven designs, retro icons, and pastel colors, the “Sweet Nostalgia” graphic design trend pays homage to retro sweet shops, according to Stylesight.

Design elements that define this trend include:

  • Pastel colors and bold vertical stripes
  • Spots and polka dots
  • Kitsch vintage typography
  • Mix of retro and slanted fonts
  • Handwriting vs. block fonts
Take a look at these delicious examples below:

Sweet Nostalgia Packaging Design Trend

Graphic design trends 2013: "Sweet Nostalgia" retro confectionary packaging as cited by Stylesight.

Graphic design trends 2013: “Sweet Nostalgia” retro confectionary packaging as cited by Stylesight. 

Above: 1 Willa’s Shortbread packaging designed by Anderson Design Group (image via The Dieline) // 2 Valentine’s Day chocolate wrapper by Love vs. Design (which is available to download for free here) // 3 Chacha confection packaging concepts by FIDM Graphic Design Alumnus Jayson Cainguitan // 4 “Chocolates with Attitude” specialty chocolate gift packaging by Bessermachen Design Studio // 5 Confectionary packaging by Mr. Stanley // Red Ganache Lovebugs specialty chocolates by John & Kira’s

With access to  reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Questions/comments? Email the editor, Mani O’Brien at mo’

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Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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