It’s pretty common for confectionary packaging to offer decadent designs as tasty as the treats they house, and we love the fair share of retro design pieces spotted at The International Sweets and Biscuits Fair (ISM) by leading fashion trend forecast and analysis company, Stylesight.
“Showcasing a stunning and stimulating portfolio of brands and products to an international audience of trade visitors, ISM was a one-stop shop for absorbing the leading trends in food packaging design,” states Stylesight in its Tradeshows: ISM Cologne 2013 report.
Driven by hand-lettered typographic-driven designs, retro icons, and pastel colors, the “Sweet Nostalgia” graphic design trend pays homage to retro sweet shops, according to Stylesight.
Design elements that define this trend include:
- Pastel colors and bold vertical stripes
- Spots and polka dots
- Kitsch vintage typography
- Mix of retro and slanted fonts
- Handwriting vs. block fonts
Sweet Nostalgia Packaging Design Trend
Above: 1 Willa’s Shortbread packaging designed by Anderson Design Group (image via The Dieline) // 2 Valentine’s Day chocolate wrapper by Love vs. Design (which is available to download for free here) // 3 Chacha confection packaging concepts by FIDM Graphic Design Alumnus Jayson Cainguitan // 4 “Chocolates with Attitude” specialty chocolate gift packaging by Bessermachen Design Studio // 5 Confectionary packaging by Mr. Stanley // Red Ganache Lovebugs specialty chocolates by John & Kira’s
With access to reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.
Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.
Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com