Trend Watch Tuesday: Stylesight Notes Quirky Characters in Prints and Graphics at the BRIGHT F/W 13 Streetwear Trade Show

Nicktoons' series "Doug," "Rugrats" and "Ren & Stimpy". Image courtesy of Cartoon Brew.

Nicktoons’ series “Doug,” “Rugrats” and “Ren & Stimpy”. Image courtesy of Cartoon Brew.

European streetwear brands are taking on cartoonish characters reminiscent of those seen in ’90s Nicktoons animated series like “Doug,” “The Ren & Stimpy Show,” and “Rugrats” for Fall/Winter 2013. Leading trend forecast and analysis company Stylesight visited Berlin for the  16th annual BRIGHT trade show featuring more than 300 skateboarding, streetwear and action sports brands to take note of upcoming prints and graphic design trends.

Stylesight noted “Quirky Characters” as an upcoming graphic design trend in its BRIGHT Prints & Graphics F/W 13 report stating “character tees are given a humorous and artistic look.”

Design elements that define this trend include:

  • Personified objects; the stranger the better
  • Urban illustrative styles
  • Comical cartoon faces drawn on food and drink
  • Characters wearing sneakers and caps to emphasize the streetwear feel
  • Cartoons have gangly arms and legs for a goofy look
Browse examples below. With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM/Fashion Institute of Design & Merchandising stay current with upcoming trends for fashion, color, graphics design and more.

The Blog publishes graphic design trend reports every Tuesday. Browse more 2013 graphic design trends here.

Quirky Characters

"Quirky Characters" graphic design trend 2013 as noted by Stylesight at BRIGHT F/W 2013

“Quirky Characters” graphic design trend 2013 as noted by Stylesight at BRIGHT F/W 2013

Above: 1 Men’s graphic tee concept for Toby Clothing by FIDM Graphic Design Alumnus Justin Hellwig // 2 Bananadap T-shirt concept by FIDM Graphic Design Alumnus Josh Mandap // 3 Astro – White T-shirt by Dephect // 4 IC Backbone T-shirt by Billionaire Boys Club // 5 Sody Surf T-Shirt – White by Stussy //  6 “Sombrero Toast” Women Scoop Neck Tee by Cleptomanicx


Questions/comments? Email the editor, Mani O’Brien at mo’

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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