European streetwear brands are taking on cartoonish characters reminiscent of those seen in ’90s Nicktoons animated series like “Doug,” “The Ren & Stimpy Show,” and “Rugrats” for Fall/Winter 2013. Leading trend forecast and analysis company Stylesight visited Berlin for the 16th annual BRIGHT trade show featuring more than 300 skateboarding, streetwear and action sports brands to take note of upcoming prints and graphic design trends.
Stylesight noted “Quirky Characters” as an upcoming graphic design trend in its BRIGHT Prints & Graphics F/W 13 report stating “character tees are given a humorous and artistic look.”
Design elements that define this trend include:
- Personified objects; the stranger the better
- Urban illustrative styles
- Comical cartoon faces drawn on food and drink
- Characters wearing sneakers and caps to emphasize the streetwear feel
- Cartoons have gangly arms and legs for a goofy look
The FIDMDigitalArts.com Blog publishes graphic design trend reports every Tuesday. Browse more 2013 graphic design trends here.
Above: 1 Men’s graphic tee concept for Toby Clothing by FIDM Graphic Design Alumnus Justin Hellwig // 2 Bananadap T-shirt concept by FIDM Graphic Design Alumnus Josh Mandap // 3 Astro – White T-shirt by Dephect // 4 IC Backbone T-shirt by Billionaire Boys Club // 5 Sody Surf T-Shirt – White by Stussy // 6 “Sombrero Toast” Women Scoop Neck Tee by Cleptomanicx
Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com