Trend Watch Tuesday: Shapes are Simplified in Current Graphic Design and Illustrations at Pictoplasma Art Conference

Leading fashion trend forecast and analysis company, Stylesight, recently sought out fresh art and graphic design trends at Pictoplasma 2013, a “growing celebration of contemporary character art, showcasing a collection of talented international artists and designers.”

After attending the Berlin-based art conference, which included lectures, animation screenings, contemporary character designer and exhibitions from more than 50 international artists, Stylesight pinpointed current graphic design and illustration styles like the one described below dubbed “Simplified Shapes.”

“Clean solid shapes carry an element of bold simplicity,” states Stylesight in its Lifestyle & Culture: Attitudes Pictoplasma 2013 report.

Design principles that define the Simplified Shapes trend include:

  • Simplified illustrations
  • Clean playful graphic styles
  • Basic patterns and color

See examples below:

Simplified Shapes Graphic Design Trend

"Simplified Shapes" graphic design trend as defined by leading fashion trend and analysis company Stylesight.

“Simplified Shapes” graphic design trend as defined by leading fashion trend and analysis company Stylesight at Pictoplasma art conference.

Above: 1 Illustration by Sue Doeksen // 2 CBS poster series by graphic designer Ty Mattson of Mattson Creative // 3 “Bar Sport Italia”, an illustration about the current political language in Italy by Olimpia Zagnoli // 4 Wallpaper collection for Coordonné by Blanca Gómez // 5 Apparel and product marketing campaign concept for imagined children’s apparel brand “Dummieland” by FIDM Graphic Design/Branding Alumna Van Do // 6 Bicycle poster by Eleanor Grosch. Image courtesy of Poster Cabaret

With access to  reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Questions/comments? Email the editor, Mani O’Brien at

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Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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