Negative space takes center stage in current packaging design trends, according to leading fashion forecast and trend analysis company Stylesight in its Prints & Graphics: Packaging Highlights March 2013 report. This “Minimal Mind” graphic design trend favors immaculate white space and minimal graphics over decorative graphic design elements.
“Pristine packaging alludes an über contemporary feel,” states Stylesight.
Additional design elements that define this trend include:
- Immaculate white is used as a basis for all materials and packaging
- Minimal graphics and type
- Pure and simple branding
- New organic approach
- Small and subtle pops of color appear through paint drips, tiny circles, type and simple illustrations
See examples below:
Above: 1 “Concept 3” body spray packaging concept designed by FIDM Graphic Design Alumnus Prat Chandran // 2 Alishan Tea Packaging by Victor Design (Taiwan). Image via The Dieline.com // 3 Eighthirty Coffee Roasters’ packaging designed by Butcher & Butcher ltd (New Zealand) // 4 Biržų Duona bakery packaging designed by Lithuanian-based graphic designer Edvardas Kavarskas // 5 “Drip” shaving products packaging for Autstralia-based boutique hotel, The Cullen, designed by graphic designer Kristian Mjøset
With access to reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.
Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.
Questions/comments? Email the editor, Mani O’Brien at mo’firstname.lastname@example.org