Trend Watch Tuesday: Packaging Graphics Favor White Space over Decorative Design Elements in 2013, According to Stylesight

Negative space takes center stage in current packaging design trends, according to leading fashion forecast and trend analysis company Stylesight in its Prints & Graphics: Packaging Highlights March 2013 report. This “Minimal Mind” graphic design trend favors immaculate white space and minimal graphics over decorative graphic design elements.

“Pristine packaging alludes an über contemporary feel,” states Stylesight.

Additional design elements that define this trend include:

  • Immaculate white is used as a basis for all materials and packaging
  • Minimal graphics and type
  • Pure and simple branding
  • New organic approach
  • Small and subtle pops of color appear through paint drips, tiny circles, type and simple illustrations

See examples below:

Minimal Mind

"Minimal Mind" graphic design trend in packaging, according to leading fashion forecast company, Stylesight.

“Minimal Mind” graphic design trend in packaging, according to leading fashion forecast company, Stylesight.

Above: 1 “Concept 3” body spray packaging concept designed by FIDM Graphic Design Alumnus Prat Chandran // 2 Alishan Tea Packaging by Victor Design (Taiwan). Image via The // 3 Eighthirty Coffee Roasters’ packaging designed by Butcher & Butcher ltd (New Zealand) //  4 Biržų Duona bakery packaging designed by Lithuanian-based graphic designer Edvardas Kavarskas // 5 “Drip” shaving products packaging for Autstralia-based boutique hotel, The Cullen, designed by graphic designer Kristian Mjøset

With access to  reports from leading trend forecast and analysis companies at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM stay current with upcoming trends for fashion, color, graphics design and more.

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Questions/comments? Email the editor, Mani O’Brien at mo’

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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