Double Take! Stylesight Predicts Sunbleached Double Vision Graphics in S/S ’13 Activewear

Leading trend forecast and analysis company, Stylesight, compiled their recent graphic design findings for activewear clothing based on leading tradeshows in the United States and Europe from June through September 2012. Active tradeshows Agenda, Bright, ISPO, Outdoor Retailer and SnowSports Industries America (SIA) revealed the following graphic design trends according to Stylesight in its Active Trade Show S/S 13- Prints & Graphics Report:

Key Trends:

  • Hand drawn illustrations
  • Costal influences
  • Aztec reworks
  • Vintage photographic

Emerging Trends

  • Native American themes
  • Double vision graphics
  • Acidic color palettes


  • Heavy gradient usage
  • Single color screen prints
  • Print over patterns
  • Vintage treatments

Check out examples of “Sunbleached” double vision graphics trend as defined by Stylesight below.

Sunbleached: Double Vision Graphics

“The photo-printed tee is prominent with added sun bleached effects to create vintage characteristics.”

Activewear graphic design trends for S/S 2013 as predicted by Stylesight: "Sunbleached" double vision graphics

Activewear graphic design trends for S/S 2013 as predicted by Stylesight: “Sunbleached” double vision graphics

Above: 1 “Tidal” men’s T-shirt by Jedidiah // 2 Element’s “Fingers” T-shirt, part of its Conscious by Nature collection // 4 “Altered Landscape” men’s T-shirt by Lifetime Collective // 3 “Palm” T-shirt by Topo Ranch at // 5 “Calm Waters” men’s tank by Society Clothing where FIDM Graphic Design Alumnus Casey Bushong is a Graphic Designer

Elements that define this trend include:

  • Outdoor beach life
  • Panel printed graphics
  • Placement imagery
  • De-saturated photographs

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM/Fashion Institute of Design & Merchandising, stay current with upcoming trends for fashion, color, graphics design and more.

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Questions/comments? Email the editor, Mani O’Brien at mo’

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Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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