Leading trend forecast and analysis company, Stylesight, compiled their recent graphic design findings for activewear clothing based on leading tradeshows in the United States and Europe from June through September 2012. Active tradeshows Agenda, Bright, ISPO, Outdoor Retailer and SnowSports Industries America (SIA) revealed the following graphic design trends according to Stylesight in its Active Trade Show S/S 13- Prints & Graphics Report:
- Hand drawn illustrations
- Costal influences
- Aztec reworks
- Vintage photographic
- Native American themes
- Double vision graphics
- Acidic color palettes
- Heavy gradient usage
- Single color screen prints
- Print over patterns
- Vintage treatments
Check out examples of “Sunbleached” double vision graphics trend as defined by Stylesight below.
Sunbleached: Double Vision Graphics
“The photo-printed tee is prominent with added sun bleached effects to create vintage characteristics.”
Above: 1 “Tidal” men’s T-shirt by Jedidiah // 2 Element’s “Fingers” T-shirt, part of its Conscious by Nature collection // 4 “Altered Landscape” men’s T-shirt by Lifetime Collective // 3 “Palm” T-shirt by Topo Ranch at Swell.com // 5 “Calm Waters” men’s tank by Society Clothing where FIDM Graphic Design Alumnus Casey Bushong is a Graphic Designer
Elements that define this trend include:
- Outdoor beach life
- Panel printed graphics
- Placement imagery
- De-saturated photographs
With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM/Fashion Institute of Design & Merchandising, stay current with upcoming trends for fashion, color, graphics design and more.
Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.
Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com