Trend Tuesday: Playful, Interactive Novelty Packaging for Food, Beverage & Holiday

Interactive and innovative packaging design concepts come to the forefront during the holiday season with brands competing to capture the attention of holiday shoppers. Packages that offer an interactive component or personalized feature provide added value to consumers and challenge graphic and packaging designers to push themselves to their creative limit.

Leading fashion forecast and trend analysis company Stylesight cites Novelty Packaging as an emerging trend in its October 2012 Packaging Highlights Report, stating “playful concepts are breathing new life into food and drink packaging.”

Design elements of this packaging design trend include:

  • Interactive concepts
  • Novelty imagery
  • Humorous undertone
  • Collectable characters
  • Chalkboard surface that allow users to personalize packaging
  • Trompe l’oeil effects
  • Fun, stylized characters

Novelty Packaging Design Trend

Stylesight pinpoints Novelty packaging design trend for 2012

Stylesight pinpoints Novelty packaging design trend for 2012

Above: 1 Conceptual design for Annie’s Instant Oatmeal by FIDM Graphic Design Alumna Kathy Calderon // 2 Delilah interactive chalkboard coffee packaging designed by Lun Yau // 3 Three-inch Sweet Relish Dunny packaging designed by Sket One // 4 Corporate holiday chocolates self-promotion packaging for Daines & Associates Architects by Think Packaging // 5 Bzzz Armenian Honey packaging designed by Backbone Studio

With access to leading fashion trend reports at the FIDM Library, one of the largest specialized fashion libraries in the United States, students earning their graphic design and digital media degrees at FIDM/Fashion Institute of Design & Merchandising, stay current with upcoming trends for fashion, color, graphics design and more.

Check back every Tuesday for new graphic design trends in apparel, prints and packaging according to leading fashion forecast companies. Read more trend reports here.

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

Learn More…

Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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