FIDM Student Runs Online Publication

By Mani O’Brien

It was September, 2008 when Neave Bozorgi and his two friends decided to start a Website where they would blog every once in a while for fun. Just 21 months later, Bozorgi’s site, aptly named The Neave Online Publication, has developed into a comprehensive online lifestyle magazine, receiving anywhere from 15,000 to 20,000 hits per day, Bozorgi says.

“It feels great,” says Bozorgi. “It just grew… I never though (the site) would get so much attention.”

Online Magazine Cover

From Arcadia, California, Bozorgi, 24, juggles his responsibilities as CEO and founder of The Neave with his responsibilities as a full-time student as a Graphic Design/Branding student at FIDM’s Los Angeles campus. In between completing his projects, Bozorgi, along with his partner, Patrick Bushe, oversees a staff of 26, including six content managers, a photographer, a graphic designer and writers from all over the United States and abroad. His job also includes marketing and promoting of the magazine, and seeking out new advertisers.

“I’m learning as I go,” he says.

After hearing about FIDM from friends, Bozorgi says he decided to study at FIDM to become more confident with his graphic design skills, and to network with the variety of industry professionals and his peers who will one day be working in the apparel and entertainment industries.

“Through networking, I’d like to take [The Neave] forward and involve people from school,” he says.

With quirky sections titles such as “Kiss and Tell,” “Coffee Break,” and “The Telly,” The Neave draws readers from as far away as England, Australia and Phillipines, says Bozorgi, and features commentary on music, TV shows, fashion, art, and lifestyle choices aimed at attracting people ages 18 to 28.

With recognition from Smashing Magazine, a nomination from for the “2009 Best Online Magazine,” and Tech by Southwest who calls The Neave the “avant-garde” of online publications (check out the podcast interview with Bozorgi here) Bozorgi is hoping to propel The Neave to compete with sites such as Gawker Media. In terms of design inspiration, Bozorgi admires magazines such as Esquire, GQ and Wired, and incorporates his passion for typography to create a graphic-oriented aesthetic to draw in readers.

The Neave Online Publication Homepage

Bozorgi attributes the success of The Neave to his ability to sell himself. “There is so much competition,” he says. “You have to sell yourself. Don’t shy out.”

To audition to become a contributor to The Neave Online Publication, click here.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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