For the past nine years Logo Lounge has published an annual logo trend report to showcase the graphic design community’s latest choices in style and colors. The 2011 report reveals a comeback in the use of gradients, an abundance of Earth-inspired logos, and the application of brown as a base color rather than black.
“Every year, it’s worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here,” says Logo Lounge. “The report should serve you as an ongoing view of where logo design is headed. The word ‘trends’ in itself can have a very negative cast, but in truth, trends aren’t bad. They reveal our growth. It’s our take on them that allows us to move even further forward.”
See some of the results of the 2011 logo trend report below, and read the rest of the list here (along with all of the previous years’). The comments at the end of the report are also insightful, reflecting the graphic design community’s stance that the most effective logos do not follow trends, but remain timeless.
For more examples of inspirational logos, check out the portfolios by FIDM Graphic Design students in the left-hand column, like this one by Alumnus Omar Rajput.
What do you think– should logo designers allow themselves to be influenced by trends? Decide for yourself:
(Above): "Vibrate" Trend in Logo Lounge's 2011 Trend Report. 1. Cricket Design Works, Momentum 2. PUSH Branding and Design, Blur MediaWorks 3. Corporate Movement, Waterfunk LLC 4. Judson Design, Cradle Robbers
(Above): "Monoline" Trend in Logo Lounge's 2011 Trend Report. 1. Vistaprint, Vistaprint 2. FCB Durban, Oubaai 3. RDQLUS Creative, Expeditiously Delicious 4. Sommese Design, Dantes Restaurants
(Above): "Dandruff" Trend in Logo Lounge's 2011 Trend Report. 1. Helius Creative Advertising, GearSwap.com 2. Gardner Design, Pauline Reese & Blake Behrns 3. Carol Gravelle Graphic Design, Los Padres ForestWatch 4. Pierpoint Design + Branding, Rep Cafe
(Above): "Banded" Trend in Logo Lounge's 2011 Trend Report. 1. BrandBerry, Artive 2. Higher, Voscast 3. Dickerson, Healing Touch 4. Frog Design, Microsoft Word
(Above): "Loopys" Trend in Logo Lounge's 2011 Trend Report. 1. Noetic Brands, Green Bills 2. Shawn Wideman, Vida Church 3. petervasvari.com, ACTUART 4. Kraftwerk Design Inc., Terravant Wine Company
(Above): "Loopys" Trend in Logo Lounge's 2011 Trend Report. A) Gardner Design, College Hill Neighborhood Association B) Hulsbosch, Woolworths Limited C) Sunday Lounge, Weathervane Farm D) Sebastiany Branding & Design, Softway