An effective logo is universal and timeless, withstanding the inevitable changes in how a society behaves and reacts to different forms of design. Inherent to a successful brand, a solid logo can help to make or break a company’s public image. Ideally, a logo maintains a long “lifespan,” remaining consistent throughout the course of time. It’s obvious that graphic design pioneer, Saul Bass, understood this concept. According to this blog post compiled by Web designer Christian Annyas, the average life span of a Bass-designed logo is 34 years. A master of typography and the use of bold, clean shapes, Bass designed many iconic logos for brands like Kleenex, AT&T, Bell, Quaker Oats and The Girl Scouts of America.
Check out some of the samples below of Bass’ work. Original logos are shown on the left, with today’s version of the logo on the right. For many more examples, click here.
Read more about Saul Bass:
Modern Designs Inspired by Graphic Design Pioneer Saul Bass