The Bible of Barbeque: A Beautiful Book That Helps You Cook

Amateur pitmasters and seasoned barbeque chefs alike agree that cookbooks in the grilling world are usually pretty useless. That is, until now.

Charged with the task of promoting Tramontina’s cookware line, creative agency JWT Brazil produced a limited quantity of the visually stunning book “Biblia Definitiva Do Churrasco”, or “The Bible of Barbeque”. In addition to being well designed, each page of this barbeque bible has been meticulously crafted with it’s own function in mind. For example, one thick sheet can be shattered into chunks of charcoal while another can be used to sharpen a blade. Other pages make it possible to wrap meat, light fire, cut meat, fan fire, and even serve the finished meal. You don’t have to be a graphic designer to appreciate the unique design and function of this piece. Check it out for yourself below.

The Bible of Barbeque

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Credits

Client: Tramontina
Agency: JWT Brazil
Title: The Bible of Barbecue
Chief Creative Officer: Ricardo John
Creative Directors: Erick Rosa, Diego Wortmann
Head of Art: Fabio Simões
Art Director: Lucas Reis
Copywriters: Sleyman Khodor, Patrick Matzenbacher, Lucas Tristão, Fernando Duarte
Photography: Régis Fernandez
Illustration: Estúdio Olho Bala, Lucas Reis
Production Company: Santa Transmedia
Director: Gustavo Gripe
Motion Designers: Guilherme Krolow, Filipe Birck
Director of Photography: Raul Krebs
Audio Production: Antfood

 

Learn More…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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