Ten Summer 2013 Movie Posters & Trailers For Your Inspiration

Hollywood had another record-setting summer at the box office this year. According to Variety, the final summer box office came in “slightly higher than expected, at $4.75 billion” which is a new record for Hollywood, up nearly 8% over the previous record set in 2011.

An important aspect in a film’s box office success is how well the film’s advertising campaigns are executed. Prior to reviews and word of mouth, the film’s poster and trailer are the main driving forces in attracting attention and creating a buzz about the film. Although it’s impossible to calculate exactly how much of a contributing factor the film’s poster and trailer are to ticket sales, researching the campaigns of these blockbusters will help inform and inspire you. We have gathered a list of posters and trailers from 10 of the summer’s biggest blockbusters for you to look over. What are some of the commonalities of these campaigns? What are the differences? What seems to be working and what doesn’t? Scroll down to answer these questions for yourself.

Try your hand at creating your own video or poster project in FIDM’s do-it-yourself tutorial.

Iron Man 3 

Iron Man 3 Movie Poster



Elysium Movie Poster


Star Trek Into Darkness

Star Trek Into Darkness Movie Poster


Man of Steel

Man Of Steel Movie Poster


World War Z 

World War Z Movie Poster


Pacific Rim

Pacific Rim Movie Poster


Monsters University

Monsters University Movie Poster


The World’s End

The World's End Movie Poster


The Wolverine 

The Wolverine Movie Poster


Despicable Me 2

Despicable Me 2 Movie Poster

In the Digital Media program at FIDM/Fashion Institute of Design & Merchandising, students learn technical skills such as 3-D modeling, sound design, editing, motion graphics, and more. These core skills provide the necessary foundation for their careers as digital media professionals. Digital Media students work on many real-world project while in school ranging from television and film to FIDM’s annual DEBUT Runway Show. These skills can be used to create movie trailers like the ones displayed above.

In the Graphic Design program at FIDM, students have the option of choosing Entertainment or Branding. The Graphic Design Entertainment Design Option studies the components and techniques of a successful entertainment campaign using extensive research to create and develop theatrical key art for the entertainment industry, like the ones displayed above.


Learn More…

Would you like to learn more about earning a degree in Graphic Design or a degree in Digital Media from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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