Hollywood had another record-setting summer at the box office this year. According to Variety, the final summer box office came in “slightly higher than expected, at $4.75 billion” which is a new record for Hollywood, up nearly 8% over the previous record set in 2011.
An important aspect in a film’s box office success is how well the film’s advertising campaigns are executed. Prior to reviews and word of mouth, the film’s poster and trailer are the main driving forces in attracting attention and creating a buzz about the film. Although it’s impossible to calculate exactly how much of a contributing factor the film’s poster and trailer are to ticket sales, researching the campaigns of these blockbusters will help inform and inspire you. We have gathered a list of posters and trailers from 10 of the summer’s biggest blockbusters for you to look over. What are some of the commonalities of these campaigns? What are the differences? What seems to be working and what doesn’t? Scroll down to answer these questions for yourself.
Try your hand at creating your own video or poster project in FIDM’s do-it-yourself tutorial.
In the Digital Media program at FIDM/Fashion Institute of Design & Merchandising, students learn technical skills such as 3-D modeling, sound design, editing, motion graphics, and more. These core skills provide the necessary foundation for their careers as digital media professionals. Digital Media students work on many real-world project while in school ranging from television and film to FIDM’s annual DEBUT Runway Show. These skills can be used to create movie trailers like the ones displayed above.
In the Graphic Design program at FIDM, students have the option of choosing Entertainment or Branding. The Graphic Design Entertainment Design Option studies the components and techniques of a successful entertainment campaign using extensive research to create and develop theatrical key art for the entertainment industry, like the ones displayed above.