Every quarter, FIDM/Fashion Institute of Design & Merchandising’s Graphic Design Students are challenged to research, write and design reports on a variety of design-related topics, from the biography of a design leader, to the history of a design era. Alex Gardos, who was awarded the 2010 Outstanding Faculty of the Year Award in the Graphic Design major, encourages his students to absorb themselves in the industry in which they are entering, and emphasizes the importance of knowing about the history of design, and the ground-breaking design pioneers who have paved the way for all of us aspiring designers.
This quarter, Graphic Design/Branding Student Jessica Luong presented the following report discussing the logo and branding design of apparel leader Roxy by Quiksilver. Originally from West Covina, California, Jessica and hopes to one day become an art director and is learning all of the aspects of print media, including logo development, corporate identity, product branding and licensing, packaging, collateral material, and graphics for apparel products at FIDM.
Jessica shared the following with the FIDMDigitalArts.com Blog about her experience at FIDM thus far:
(FIDMDigitalArts) What brought you to FIDM?
(Jessica) I first heard about FIDM my freshmen year in high school (Chino Hills High School in Chino Hills, CA) and was excited to start the activity that the FIDM representative gave us during her presentation in my art class. The activity was to quickly sketch an album cover for the age group and genre that was specifically given to each group. Although it was a difficult task at first, I began to like the process of challenging my creativity to the specific information given to me. The more I learned about FIDM, such as the one-on-one sessions with professors and the amazing opportunities the school has to offer, I became drawn to the school.
What are your career goals?
My career goal is to become an art director and enjoy what I do, whether it’s for a magazine company or the music industry. Although I don’t know exactly what I want to become at this moment, my goal is to just enjoy designing and make a name for myself with my designs.
What sparked your interest in the Roxy by Quiksilver brand?
I’ve always loved going to the beach and watching people surf, which are two things that basically sums up Roxy. I’m also interested in their brand with both their product lines and (graphic) design.
Click here to download Jessica’s Report about Roxy by Quiksilver in which she discusses the history of the brand, and the overall aesthetic of Roxy’s logo and branding campaigns.
- Have you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.
- Visit our main site, FIDMDigitalarts.com to view multiple galleries of breathtaking graphic design and digital media, created by FIDM Alumni.