Video from Design Legend Stefan Sagmeister “Don’t Take Creativity for Granted”

Check out this video of graphic design visionary, Stefan Sagmeister speaking about the process behind some of his experimental “living” typographic design pieces that have appeared in ad campaigns over the past decade in the form of billboards in France and Portugal, an annual report in Japan, on German TV, Austrian magazines, a New York direct mailer, and an American poster campaign. Sagmeister shares personal stories behind some of his eccentric design experiments, such as training monkeys to spell out a film title using bananas, and his experience in dealing with FBI agents after sitting on an Empire State Building window ledge holding a sign that said “Over.”

Stefan Sagmeister was interviewed by, stating, “By far the most interesting project I have been involved in the last years is a series of typographic works that came out of a list I found in my diary under the title, Things I have learned in my life so far.”

Emily Heward writes,

To use a word like ‘legend’ in connection with Stefan Sagmeister does not seem too far a stretch. It’s not only that this Austrian designer has received nearly every important international design award, along with a Grammy for his design of the Talking Heads boxed set (and 5 more nominations). Or his diverse range of clients, from Lou Reed and the Rolling Stones to HBO and the Guggenheim Museum. Or the countless solo shows on the work of his New York City design company, Sagmeister Inc, in every major design capital across the world. Or… well… we could go on for a very long time. But instead, Behance sat down with Sagmeister to hear directly from the mouth of a master on staying small, taking a human approach, and life lessons.”

To read the full article Stefan Sagmeister: Life So Far, click here.

FIDMDigitalArts.comHave you ever considered pursuing a career in graphic design or digital media? Check out FIDM/Fashion Institute of Design & Merchandising’s program for Graphic Design where you can learn all aspects of print media, including typography, digital photography and publication/layout design, and FIDM’s Digital Media program where you can learn editing, digital composition, motion graphics, 3-D modeling & animation, and sound design.
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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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