During its 40 year history, the logo of Starbucks has evolved in relation to the coffee company superpower’s international growth and influence. Howard Schultz, Starbucks chairman, president and chief executive officer announced today on its Website his future vision of the brand, which includes the launch of Starbucks’ newest logo redesign (shown below). The new logo drops the “Starbucks Coffee” text, and allows the familiar Siren (a 16th century Norse woodcut of a twin-tailed mermaid) as a stand-alone symbol of Starbucks.
“Over the last 40 years we’ve made some changes to [the Starbucks] identity,” says Starbucks representative Steve M. on its Website. “Now we’re doing that again, to keep ourselves relevant as we evolve without ever losing sight of our heritage. But the Siren has always been there. She is at the heart of Starbucks.”
To see other examples companies who have changed their look over the years, click here.
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