Synergy is an important design concept that is brought up frequently on this blog and inside FIDM/Fashion Institute of Design & Merchandising classrooms. For those who do not know, synergy is defined as “the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements.” We recently wrote about vintage advertisements for modern services, a perfect example of this concept.
Similar to the vintage advertisements for modern services, French art director David Redon applied this concept to the music industry. On his website, Redon states, “With this project I wanted to take famous music tracks, and treat them as if they were commercials, the artist were the product, and the title were the slogan — all of this with a vintage tone/feel.” This synergistic combination allowed for his designs to go viral, and to be featured on popular websites such as Buzzfeed, gaining over 100,000 views in a week. Without that synergy, I would have never known these designs existed. Scroll down to check some out for yourself.
Snoop Dogg’s “Gin and Juice”
2Pac’s “All Eyez On Me”
Nirvana’s “Come As You Are”
Kanye West’s “Stronger”
Lana Del Rey’s “Young & Beautiful”
Michael Jackson’s “Beat It”