New Portfolio: Film Posters & Ad Campaigns from FIDM Graphic/Entertainment Grad

Think of your favorite movie and imagine if you had the opportunity to redesign its posters and ad campaign. Students studying Graphic Design/Entertainment at FIDM/Fashion Institute of Design & Merchandising are challenged to do just that- tackling all of the creative components involved in designing a successful entertainment campaign. These students develop theatrical key art- (aka movie posters) for the entertainment industry, often using their own photography and stock images that they composite together using Photoshop.

For your visual inspiration, enjoy the portfolio below by recent Graphic Design/Entertainment graduate, Shannon Guerrero. What strikes me about her portfolio is the conceptual thinking focused around a single image that she uses in her posters- like in the campaign for independent film, Happy, Thank You, More Please. Also in her portfolio are her imagined campaigns for a special anniversary edition packaging for Pretty Woman, and imagined ad campaigns for Blade Runner, Walk the Line and He’s Just Not that into You.

For more portfolios from FIDM’s Graphic Design graduates, select a name from the drop-down menu above, or click on the icons on the left-hand sidebar.

Shannon Guerrero

Major: Graphic Design/Entertainment

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Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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