Quick Print Lesson: Technical Tips for Creating Brand Colors


How do you replicate the true Coca-Cola red? Kodak yellow? Tiffany & Co. blue? Print expert Gordon Pritchard, formerly the print quality marketing manager for Creo/Kodak, explains some of the technicalities of color science in the article Technical Tips for Creating Brand Colors – Part 1 and Technical Tips for Creating Brand Colors- Part 2 on his Blog, Quality in Print. As a designer, having at least a general understanding of print processes, and color science, is as necessary as it is frustrating– (at times)! It’s worth it to take a peek at this quick print lesson, which will help you to understand how to develop custom colors for your current and future clients.

“Color is one of the most critical components in creating brand identity and while there is a fair amount of information on the psychological and cultural aspects of color – there’s very little information on the technical issues that need to be considered when developing a custom or brand color,” says Pritchard. Read more here.

Vintage Coca Cola Ad

(Vintage Coca-Cola Ad. Designer unknown.)

(Poster designed by Dowling Duncan)

(Poster designed by Dowling Duncan)

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu.


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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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