How do you replicate the true Coca-Cola red? Kodak yellow? Tiffany & Co. blue? Print expert Gordon Pritchard, formerly the print quality marketing manager for Creo/Kodak, explains some of the technicalities of color science in the article Technical Tips for Creating Brand Colors – Part 1 and Technical Tips for Creating Brand Colors- Part 2 on his Blog, Quality in Print. As a designer, having at least a general understanding of print processes, and color science, is as necessary as it is frustrating– (at times)! It’s worth it to take a peek at this quick print lesson, which will help you to understand how to develop custom colors for your current and future clients.
“Color is one of the most critical components in creating brand identity and while there is a fair amount of information on the psychological and cultural aspects of color – there’s very little information on the technical issues that need to be considered when developing a custom or brand color,” says Pritchard. Read more here.
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