Behind the Scenes and 20 Stories High with Photographer, Joe McNally (Video)

It’s always incredible to see how much work and effort goes into a photo shoot to capture a single image. Check out this video that photographer Joe McNally published on his Blog with some behind-the-scenes photos and details about the shoot on a New York City rooftop.

The photoshoot was for a print ad campaign for Epson (shown below). McNally worked with Epson’s pro division marketing manager/photographer, Dan Steinhardt as the art director, and ad agency M&C Saatchi LA, to photograph aerial specialists Rayshine Harris, Vitali Buza and Daniel Stover wearing patented anti-gravity boots to capture them “flying,” real time, over the New York City skyline.

He talks about some of the challenges of executing a photoshoot like this one- like the risk of rain during a rooftop shoot. View more of Joe McNally’s work at his website http://portfolio.joemcnally.com.

Epson Finish Strong AdEpson Finish Strong Ad Campaign, 2011 5Epson Finish Strong Ad Campaign, 2011 3Epson Finish Strong Ad Campaign, 2011Joe-McNally-Epson-Photo-Ad

(Finished ad campaign currently in print)

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Author: Mani

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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