On His Birthday, We Honor Design Pioneer, Paul Rand

One of the most highly recognized and pivotal pioneers of graphic design, Paul Rand (formerly Peretz Rosenbaum according to www.paul-rand.com) was born August 15, 1914. On his birthday, we recognize some of Rand’s most famous works, including corporate logo designs for IBM, UPS and ABC (see below). Recognized as an originator of the Swiss Style of graphic design, which favors minimalism and the design principle of “form over function,” Rand is famously known for the statement, “Don’t try to be original. Just try to be good.”

Rand passed away on November 26, 1996, but his legacy will be honored by the design industry for his highly influential and timeless contributions.

Check out this short film developed by Imaginary Forces that combines Rand’s work and footage from a videotaped interview with the designer in honor of Rand’s induction into The One Club’s Hall of Fame in 2007:

A brief biography of Paul Rand by FIDM Graphic Design Student

Nicole Mercado, a Graphic Design/Branding Student at FIDM/Fashion Institute of Design & Merchandising, compiled a report about Rand’s work and biography as a History of Design assignment. Download her report by clicking on the image below, or click here. Read more about Nicole here.

Paul Rand Graphic Design Report, by FIDM Student, Nicole Mercado.

See more works by Paul Rand below. All images below are courtesy of www.paul-rand.com, a website where you may read about Rand’s life and see additional examples of Rand’s work.

The graphic work of Paul Rand

UPS logo designed by Paul RandNo Way Out poster designed by Paul Rand.

ABC logo designed by Paul Rand

Various logos designed by Paul Rand

IBM Logo designed by Paul RandIBM Logo, redesigned by Paul Rand in 1967Eye Bee M, IBM logo designed by Paul Rand for the Golden Circle Award announcement in 1981.

Questions/comments? Email the editor, Mani O’Brien at mobrien@fidm.edu

Learn More…

Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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  • http://www.clippingpathspecialist.com/photoshop-retouching/ Suzan

    Happy Birthday Paul, you are a great inspiration for me.

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