One of the most highly recognized and pivotal pioneers of graphic design, Paul Rand (formerly Peretz Rosenbaum according to www.paul-rand.com) was born August 15, 1914. On his birthday, we recognize some of Rand’s most famous works, including corporate logo designs for IBM, UPS and ABC (see below). Recognized as an originator of the Swiss Style of graphic design, which favors minimalism and the design principle of “form over function,” Rand is famously known for the statement, “Don’t try to be original. Just try to be good.”
Rand passed away on November 26, 1996, but his legacy will be honored by the design industry for his highly influential and timeless contributions.
Check out this short film developed by Imaginary Forces that combines Rand’s work and footage from a videotaped interview with the designer in honor of Rand’s induction into The One Club’s Hall of Fame in 2007:
Nicole Mercado, a Graphic Design/Branding Student at FIDM/Fashion Institute of Design & Merchandising, compiled a report about Rand’s work and biography as a History of Design assignment. Download her report by clicking on the image below, or click here. Read more about Nicole here.
See more works by Paul Rand below. All images below are courtesy of www.paul-rand.com, a website where you may read about Rand’s life and see additional examples of Rand’s work.
Questions/comments? Email the editor, Mani O’Brien at email@example.com