Pantone Reveals the Color of the Year 2011… The Winner is Honeysuckle

For over a decade, Pantone’s Color of the Year declarations have influenced product development and purchasing decisions in multiple industries including fashion, home and industrial design. Pantone announced the Color of the Year for 2011, declaring Honeysuckle (PANTONE 18-2120) to be their color of choice for the new year.

“Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum,” says Leatrice Eiseman, executive director of the Pantone Color Institute®. “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

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Another company, DayGlo, the world’s largest manufacturer of daylight fluorescent pigments, agrees with Pantone’s prediction in an article published on January 7. Dayglo states “Magenta is the next ‘it’ color. DayGlo’s Magenta shades are some of their best selling, and the popularity only seems to grow. From cosmetics – where Magentas offer exceptional iridescence, to print media – where they stand out against almost any other shade, DayGlo says that Magenta is the one to watch.”

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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