For over a decade, Pantone’s Color of the Year declarations have influenced product development and purchasing decisions in multiple industries including fashion, home and industrial design. Pantone announced the Color of the Year for 2011, declaring Honeysuckle (PANTONE 18-2120) to be their color of choice for the new year.
“Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum,” says Leatrice Eiseman, executive director of the Pantone Color Institute®. “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”
Another company, DayGlo, the world’s largest manufacturer of daylight fluorescent pigments, agrees with Pantone’s prediction in an article published on January 7. Dayglo states “Magenta is the next ‘it’ color. DayGlo’s Magenta shades are some of their best selling, and the popularity only seems to grow. From cosmetics – where Magentas offer exceptional iridescence, to print media – where they stand out against almost any other shade, DayGlo says that Magenta is the one to watch.”
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