Branding & Portfolio Packaging/Leave Behinds by FIDM Graphic Design Students

Graphic design involves more than computer software skills in programs like Illustrator, Photoshop and InDesign. Students earning their Graphic Design degree at FIDM/Fashion Institute of Design & Merchandising learn hands-on skills like measuring, trimming and mounting for presentation boards, which translates to construction for packaging using die lines, projects with hard-cover book covers and multi-page layouts, and more.

In almost every advanced graphic design course including Logo/Symbol Design, Applied Branding, Graphics/Licensing and Graphic Design Portfolio, FIDM Students are challenged to design physical packaging like the ones shown below to enhance their presentation or project.

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Questions/comments? Email the editor, Mani O’Brien at mo’








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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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