Film Friday: Oreo Focuses on New “Wonderfilled” Campaign with an Illustrated Video by Martin Allais

What do a wolf, a vampire, a shark, a squid, and the three little pigs have in common? They are all beautifully illustrated in Oreo’s new “Wonderfilled” video campaign. This fun, unique, and creative advertisement shows expertise in digital media with a focus on illustration, typography, animation, and editing.

The premise of the advertisement is that a “wonderfilled” Oreo could bring even the most unlikely pairs together in harmony: the big bad wolf works with the three little pigs building a house together, and a squid embraces an ocean predator shark.

This synergy allows for visuals you don’t see on a regular basis which really makes an impact for the viewer.

Oreo: Wonderfilled

Digital Media Artist/Director Martin Allais

The video was directed and illustrated by Martin Allais, a director, illustrator, and artist from Venezuela who has a unique style of his own. His illustrations are youthful but also have this surrealistic quality about them. In addition to animation, Martin also creates graphic design and art. He has worked with clients such as Intel, Xerox, Audi, Sid Lee Collective and others.

“I strongly believe that experimenting is about taking risks during the creative process and playing with the possibilities of every project. I guess this idea explains the diverse nature of my work,” Allais explains on his website.

To check out more of his digital media work visit Allais’ website found here.

Alice & Rabbit Illustration by Martin Allais for Jandl Agency

Alice & Rabbit Illustration by Martin Allais for Jandl Agency

 

Questions/comments? Email the editor, Mani O’Brien at mobrien@fidm.edu

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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