What do a wolf, a vampire, a shark, a squid, and the three little pigs have in common? They are all beautifully illustrated in Oreo’s new “Wonderfilled” video campaign. This fun, unique, and creative advertisement shows expertise in digital media with a focus on illustration, typography, animation, and editing.
The premise of the advertisement is that a “wonderfilled” Oreo could bring even the most unlikely pairs together in harmony: the big bad wolf works with the three little pigs building a house together, and a squid embraces an ocean predator shark.
This synergy allows for visuals you don’t see on a regular basis which really makes an impact for the viewer.
Digital Media Artist/Director Martin Allais
The video was directed and illustrated by Martin Allais, a director, illustrator, and artist from Venezuela who has a unique style of his own. His illustrations are youthful but also have this surrealistic quality about them. In addition to animation, Martin also creates graphic design and art. He has worked with clients such as Intel, Xerox, Audi, Sid Lee Collective and others.
“I strongly believe that experimenting is about taking risks during the creative process and playing with the possibilities of every project. I guess this idea explains the diverse nature of my work,” Allais explains on his website.
To check out more of his digital media work visit Allais’ website found here.
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