The movie poster is at the heart of any motion picture marketing campaign. In a single image, the poster captures the tone of the film while captivating its viewer, compelling them to watch the film. Recently, we launched “Entertainment Marketing in the Digital Age”, a do-it-yourself project that challenges aspiring graphic designers to design a movie poster using free downloadable assets that we provide.
As part of the project, we challenged designers to submit their work to our online project gallery for a chance to be featured in an article on our blog. Today, we are proud to feature the work of talented Orange Lutheran High School Student Alyssa Lanning. Although she is new to the graphic design world, her work showcases a natural ability for layout and composition. Scroll down to see her completed project and to learn more about her.
“My name is Alyssa Lanning. I am from Brea, CA and am a sophomore who goes to Orange Lutheran High School. Some things I love include gymnastics, photography, hanging out with friends, and graphic design. The fact that there are an infinite amount of designs to make inspires me. I love that no two designs will be the same and no two designers will create in the same way. I participated in this project with my graphic design class at school where I first heard about FIDM. I loved the freedom we were given to create this project and the movie-designed theme we were working with. I would have to say the most challenging aspect of it was choosing what kind of tone I wanted my movie poster to have. But I enjoyed being able to learn so much about the principles of movie poster design and all of the small details that are important for this kind of advertising.”
Would you like to create your posters and ad campaigns like the ones seen here? We have compiled a list of step-by-step instructions in addition to providing you free downloadable assets including high resolution photos, fonts and templates. Click here to get started.