Old Navy Partners with FIDM/SF Graphic Design Students to Develop Gift Items for Flagship Store Promotional Events

FIDM Graphic Design Student Carolina Qvale presents design concepts to Old Navy.

FIDM Graphic Design Student Carolina Qvale presents design concepts to Old Navy.

Students earning their graphic design degree at FIDM/Fashion Institute of Design & Merchandising’s San Francisco campus have been involved in a unique industry project throughout this year, designing promotional products for Old Navy to celebrate the company’s flagship store makeover, which reopened this month.

Old Navy looked to FIDM’s Graphic Design Students to develop “hip and fresh” gift items within a specific budget which were distributed to customers during Old Navy’s “Grand Reveal” flagship store events.

Students worked first-hand with Old Navy team members to gain feedback on their product concepts and three designs were selected for production, including Erin Opperman’s charming magnetic poetry kit, Caroline Qvale’s stadium blanket and holder, and Regina Gomez’s texting gloves and scarf.

“This was a priceless opportunity for students to learn first hand what happens as they develop ideas and work with clients to meet their needs and budgets,” says Lisa Hoffman, FIDM/SF Graphic Design Department Coordinator. “Things changed from concept to delivery, but everyone was very happy with the outcome.”

Congratulations, FIDM/SF Graphic Design Students! Below, browse photos from this special industry collaboration. Click on the thumbnails below to expand the image.

Old Navy gift bags containing items designed by FIDM/SF Graphic Design Students for its SF flagship store Grand Reveal event.

Old Navy gift bags containing items designed by FIDM/SF Graphic Design Students for its SF flagship store Grand Reveal event.

FIDM/SF Graphic Design Student Erin Opperman with her magnetic poetry gift items for Old Navy

FIDM/SF Graphic Design Student Erin Opperman with her magnetic poetry gift items for Old Navy

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

Learn More…

Would you like to learn more about earning a Graphic Design degree or Digital Media degree from FIDM/Fashion Institute of Design & Merchandising? Click the link below…

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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