Film Friday: Nordstrom Focuses on Digital Media, Releases Funny Video Ad Campaign

High fashion retail leader Nordstrom released a series of sartorial digital media ads dubbed “YOUphoria” this week, developed with the help of creative advertising agency, Mekanism, as reported by Adweek.

Featuring attractive, and (naturally) well-dressed actors conducting unsophisticated tasks– a blazer-clad man sawing a fallen tree, and a mini motorcyclist donning a cotton lace sundress and sparkly accessories, for example– the online videos are part of Nordstrom’s effort to heighten social media and digital media attention for the brand.

“We’ve continued to significantly increase our digital media investment year over year,” said Michael Crotty, Nordstrom’s vice president of marketing to Adweek. “I’d say we’re doing a lot more digital video this past year than we’ve ever done before.”

According to the article, after spending $36 million on paid Internet display in 2012, Nordstrom’s online sales grew by some 37 percent, crossing the $1 billion mark for the first time.

The fashion industry continues to offer great opportunities for aspiring filmmakers and digital media students with its continued focus on digital media advertising efforts. Read about how other fashion brands are embracing online video and digital media marketing in a previous post here.

Below, watch three videos from Nordstrom’s “YOUphoria” campaign. Slow motion editing and dramatic music juxtaposed with tongue-in-cheek voiceover script bring humor to these otherwise glamorous ads.

Nordstrom YOUphoria: Minibike

Nordstrom YOUphoria: Chainsaw

Nordstrom YOUphoria: Mission to Party

Questions/comments? Email the editor, Mani O’Brien at mo’brien@fidm.edu

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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