Motion Graphics Monday: Nike’s Red Hot Hypervenom II Promo by ‘ManvsMachine’

For some creatives, the hardest part of the week is getting the creative juices flowing, especially after a long, relaxing weekend. One suggestion we have when you’re not feeling at the top of your creative game is to give your brain a jumpstart through various forms of inspiration. If you are a regular reader of the blog you know how much we love well-executed motion graphics and today is no exception.

 

Nike Hypervenom II Motion Graphics by Man VS Machine

 

For years Nike has been making their shoes look cool. After collaborating with London based design and motion studio Man VS Machine, Nike’s new Hypervenom II look red hot. Man Vs Machine did a great job of digitally portraying the concepts of ‘deadly agility’ and ‘deceptive by nature’ as given to them in their creative brief by Nike. “Nike came to us very early on in the process, with the boot and the key innovations they wanted us to explore and communicate. That’s one of the things we really love about working with Nike; we get to work closely with them from the get go, developing a piece from the very start to the very end,” says Mike and Curtis at MvM. If you enjoy bold, inspiring, and well executed motion graphics then check out the completed project below in addition to a video showcasing some of their processes.

 

Nike Hypervenom II Motion Graphics by Man VS Machine Nike Hypervenom II Motion Graphics by Man VS Machine Nike Hypervenom II Motion Graphics by Man VS Machine

Nike Hypervenom II Motion Graphics by Man VS Machine

Quote courtesy of The Modern Game.

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Author: James Peacock

James Peacock is a Digital Marketing Specialist at FIDM in Los Angeles, California. He received his A.A. in Graphic Design from FIDM and was hired as Social Media Assistant in 2013 by his alma mater in order to help grow the institution’s social media marketing efforts. James now combines two of his passions, telling stories and solving problems by managing data-driven marketing campaigns across multiple channels that ultimately result in a positive return on investment.

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