For some creatives, the hardest part of the week is getting the creative juices flowing, especially after a long, relaxing weekend. One suggestion we have when you’re not feeling at the top of your creative game is to give your brain a jumpstart through various forms of inspiration. If you are a regular reader of the blog you know how much we love well-executed motion graphics and today is no exception.
For years Nike has been making their shoes look cool. After collaborating with London based design and motion studio Man VS Machine, Nike’s new Hypervenom II look red hot. Man Vs Machine did a great job of digitally portraying the concepts of ‘deadly agility’ and ‘deceptive by nature’ as given to them in their creative brief by Nike. “Nike came to us very early on in the process, with the boot and the key innovations they wanted us to explore and communicate. That’s one of the things we really love about working with Nike; we get to work closely with them from the get go, developing a piece from the very start to the very end,” says Mike and Curtis at MvM. If you enjoy bold, inspiring, and well executed motion graphics then check out the completed project below in addition to a video showcasing some of their processes.
Quote courtesy of The Modern Game.
Start college and kickstart your career in digital media.
FIDM/Fashion Institute of Design & Merchandising isn’t just a recognized leader in the study of design and creative business– we’re a training ground for the exciting career in digital media you’ve always dreamed of pursuing. Designed to build a strong foundation of general filmmaking knowledge, students emerge with an understanding of all aspects of production workflow, from pre-production through post-production including editing, sound design, digital composition, motion graphics, 3-D modeling and animation, production, digital storytelling and web design.
Creative careers begin here.
With four California campuses located in the heart of the fashion and entertainment industries, FIDM is a leading, accredited college offering specialized Associate of Arts and Bachelor’s of Arts degrees. FIDM has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment for more than 45 years. Learn more at www.fidm.edu.
The FIDM Digital Arts Blog is dedicated to professional and aspiring graphic designers and filmmakers, illustrating the range of career opportunities within these fields written by FIDM/Fashion Institute of Design & Merchandising. See more at www.fidmdigitalarts.com.