Music Packaging from Graphic Therapy and FIDM Graphic Design Students

Graphic Therapy is a New York-based creative agency specializing in creative marketing for the entertainment, fashion, beauty, and lifestyle industries. Their most exciting work includes music packages for clients like the Madonna, 30 Seconds to Mars, Interpol, and The Raconteurs to name a few.

Working on one of the aforementioned campaigns is a dream of students in the Graphic Design program at FIDM/Fashion Institute of Design & Merchandising, who learn the fundamentals of music packaging design as part of their program. Graphic design students re-imagine existing music albums, and incorporate the fundamental principles and elements of design to develop solid packaging and campaigns for their imagined client. Under the direction of Kevin Reagan, who is a 3-time Grammy® award winner (Art Direction, Best Recording Package), for both Madonna’s Ray of Light and Music and for Dixie Chicks Home albums, FIDM graphic design students develop stunning work in a course titled Brand X. Some of these CD packages have also been selected to be displayed at the Grammy Museum at L.A. Live in downtown Los Angeles until May.

To read more about the Grammy Museum’s exhibits dedicated to FIDM’s graphic design programs, click here.

Check out samples below from Graphic Therapy and from FIDM’s graphic design students.

Hot Hot Heat

CD Packaging for Hot Hot Heat, designed by Graphic Therapy.

Brendan Benson1

CD Packaging for Brendan Benson, designed by Graphic Therapy.

Madonna Concept Art

Concept art for Madonna's new album, designed by Graphic Therapy.

Raconteurs

CD Package design for The Raconteurs, designed by Graphic Therapy.

Sophia Borghese CD

CD packaging, designed by FIDM Graphic Design Alumna Sophia Borghese.

Sophia Borghese2

CD Poster campaign for Queens of the Stoneage, designed by FIDM Graphic Design Student Sophia Borghese.

GrahamWilkinson

CD Packaging for Radiohead, designed by Graham Wilkinson, FIDM Graphic Design Student.

GrahamWilkinson2

CD poster campaign for Radiohead, designed by FIDM Graphic Design Student Graham Wilkinson.

Dylan Serbia

CD packaging for Daft Punk, designed by FIDM Graphic Design Student Dylan Serbia.

Dylan Serbia1

Daft Punk CD Package detail, designed by FIDM graphic design student, Dylan Serbia.

Dylan Serbia2

Daft Punk CD Package detail, designed by FIDM graphic design student, Dylan Serbia.

Visit FIDMDigitalArts.com

Visit FIDMDigitalArts.com

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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