Daily Inspiration: “A Better Bullseye for Target” by Motion Theory

Check out this advertisement developed by Motion Theory, a multi-faceted design/advertising firm located in Los Angeles. This dynamic and charming commerical was overseen by Motion Theory Director Chris Riehl and CG/Animation Supervisor and Character Lead Danny Zobrist,and themed “A Better Bullseye” for Target. According to the Motion Theory Website, “Target approached Motion Theory with the goal of creating a dynamic, engaging animated world that embodied teamwork and captured audiences with the personality and style of a feature-length animated feature — all while echoing the friendly, stylish surprises of the Target brand.” Another familiar project developed by the creative team at Motion Theory you may recognize is Katy Perry’s “California Girls” music video. Motion Theory, described as a “unique studio uniting the efforts of directors, animators, designers, visual effects artist, and writers, resulting in a deeply collaborative and mulitdisciplinary approach,” tackles exciting projects such as music videos, commercials and show reels.

Does design like this inspire you? To learn more about an education in Digital Media, check out FIDM/Fashion Institute of Design & Merchandising’s Digital Media program- click here to learn more.

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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