Motion Mondays: Stunning Short Videos by LA-based Royale for Nike, Apple, MTV and More

It’s difficult to find agencies as talented as Hollywood-based Royale for our weekly posts dedicated to motion graphics. Naturally, we were excited read about the launch of motion/production company’s new Website ( on Motionographer (who also posted a great interview with the firm here) to scope out their new creative projects.

Crafting highly engaging and beautifully executed short videos for brands like Apple, Audi, Blackberry, Nike, Pepsi, and Taco Bell, working with major advertising agencies like BBDO, Leo Burnett, Partners + Napier, and TBWA\Chiat\Day, and networks like Cartoon Network, Comedy Central, Fuel TV, MTV and VH1, you’ve probably seen Royale’s design and motion graphics work before.

Below, enjoy an animated short An Impossible Present, a promo for Fuel TV (2010), and a behind-the-scenes look into a project commissioned by TBWA\Chiat\Day for their annual music/art festival. But first, check out Royale’s new 2011 reel featuring loads of exciting projects:

Royale Showreel Fall 2011

Visit Royale’s site here for more motion graphics inspiration.

An Impossible Present

Featuring an original CG character, Royale shares their Happy Holiday wishes in the short video above.

Happy Holiday video by RoyaleHappy Holiday video by Royale

Fuel TV Brand Video

“Fuel TV asked us to come up with a sizzling brand video to promote just how awesome they are. So, naturally, we asked if we could throw some wings onto a skateboarder. They said, ‘Sure!’ and there you have it…”Fuel TV Brand video by Royale

5353 Music\Art\Fest promo for TBWA\Chiat\Day

TBWA\Chiat\Day LA called us up one day to chat about contributing to their annual music/art festival. Having free reign to do just about anything we wanted – we built a 7 foot crown filled with artwork from the guys in the studio.”5353 Music Art Fest short video by Royale

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Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

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