November is the month for video game releases so it comes as no surprise to see game trailers, banners, and other interactive ad campaigns flooding the internet during this time of year.
Ever wonder how these trailers are made? Most of the time, video game developers hire creative digital media agencies to develop top-notch trailers to get people excited about the game. Editing trailers for video games takes special design skills. To make a trailer, agencies develop their own copy and taglines, they select the music, develop sound effects and motion graphics, and often use stereoscopic 3-D skills to recreate the game’s characters to enhance the real-life appearance of the gaming trailer.
Justin “Jay” Trumbull, a Digital Media Alumnus from FIDM/Fashion Institute of Design & Merchandising, is familiar with this creative process as a Games Footage Capture Coordinator at leading entertainment advertising agency, The Ant Farm. Trumbull oversaw the production for two trailers for Assassin’s Creed: Revelations (below).
Trumbull says the toughest challenge in developing video game trailers is translating the vision of both the client and the creative director into reality.
“It takes great leadership to guide along this process and to make sure everyone stays on the same page,” he says. The resulting trailers have a huge impact on the industry, he adds, so it’s important to execute them properly.
Editing video game trailers has its perks too, of course.The best part about Trumbull’s job, he says, is playing the games before they are released to the public.
“Some of my friends and family do not really understand what I do here, so simply put … I get paid to play video games,” he says. “I wake up every morning not to go to work- but to be a part of something I love!”
The Ant Farm has developed video game trailers for major franchises like Call of Duty, Halo, and Assassin’s Creed– work that earned the agency recognition such as top honors at the 40th annual Hollywood Reporter Key Art Awards. Beyond gaming trailers, The Ant Farm also handles campaigns for every facet of the entertainment world, including movie and video game trailers and TV spots, print and interactive advertising, viral marketing, 2D and 3D motion graphics, music and sound design.
For your motion graphics/trailer inspiration, check out four trailers below for two highly anticipated video games debuting this month, Assassin’s Creed: Revelations, and Call of Duty: Modern Warfare 3, developed by The Ant Farm, below.
Official Assassin’s Creed Revelations Trailer- Life of Enzio by The Ant Farm
Official Assassin’s Creed Revelations Trailer- Prestige by The Ant Farm
Call of Duty: Modern Warfare 3 Trailer- Reveal by The Ant Farm
Call of Duty: Modern Warfare 3 Trailer- Teaser Am3rica, by The Ant Farm
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Questions/comments? Email the editor, Mani O’Brien at mo’email@example.com.