Motion Monday: Digital Studio “Sehsucht” Produces Making-of Videos for MTV Spots
Check out these inspiring animated videos by digital studio, Sehsucht, for a new series of international MTV idents.
MTV is definitely known for its visually captivating advertising, and the animated videos for MTV’s “Group Hug” idents is no exception. The international videos will be broadcast everywhere except the United States starting in April, says Sehsucht on its Vimeo page.
Sehsucht, which directs and produces “cutting edge digital content for clients from the creative industries” like Volkswagen, Montblanc, Google, and Mercedes Benz, strives to “blend commerce with art,” in visually stunning videos that incorporate plenty of motion graphics, animation and 3D elements.
We saw Sehsucht’s motion graphics published on one of our favorite sites, Motionographer, and what caught our attention was the great “making of” videos that the studio produces, like the one shown below for MTV’s “Group Hug” spot.
From the initial sketches and storyboards, to rigging and 3D modeling using programs like Cinema 4D and After Effects, it’s great to see the designers’ vision come to life.
“We strive to create visual spheres that tear down imaginary walls, and not only throw audiences into a state of constant surprise and estatic stimulation, but more importantly – remain as special moments to be remembered and leave everlasting footprints that change the way we think, feel and dream,” states the Sehsucht team on its website www.sehsucht.de.
MTV “Group hug” Making of
Making of edit: Adrian Azadvaten
Music: Clara do Monte – Original Tracks Mix Promo (excerpt)
MTV “Group Hug”
“Blobs cuddling in a group hug, [who] color the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, “Close & Caring”, also created and directed by Mate Steinforth.
Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Scott Bendall
Executive Producer: Cristina Mazzocca
Producer: Beatrice Cardile
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth, Christian Zschunke
3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke
Additional 3D: Hannes Weikert
Animation: Matthias Knappe (lead), David Weidemann
2D Animation: Helge Kiehl, Ronny Schmidt
Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl
Producer: Christian Gemeiner
Music: Michael Fakesch
3D: Cinema 4D
Compositing: After Effects
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