Motion Monday: Digital Studio “Sehsucht” Produces Making-of Videos for MTV Spots

Check out these inspiring animated videos by digital studio, Sehsucht, for a new series of international MTV idents.

MTV is definitely known for its visually captivating advertising, and the animated videos for MTV’s “Group Hug” idents is no exception. The international videos will be broadcast everywhere except the United States starting in April, says Sehsucht on its Vimeo page.

Sehsucht, which directs and produces “cutting edge digital content for clients from the creative industries” like Volkswagen, Montblanc, Google, and Mercedes Benz, strives to “blend commerce with art,” in visually stunning videos that incorporate plenty of motion graphics, animation and 3D elements.

We saw Sehsucht’s motion graphics published on one of our favorite sites, Motionographer, and what caught our attention was the great “making of” videos that the studio produces, like the one shown below for MTV’s “Group Hug” spot.

From the initial sketches and storyboards, to rigging and 3D modeling using programs like Cinema 4D and After Effects, it’s great to see the designers’ vision come to life.

For those earning their Graphic Design degree or Digital Media degree at FIDM/Fashion Institute of Design & Merchandising– check out one more behind-the-scenes video by Sehsucht here.

“We strive to create visual spheres that tear down imaginary walls, and not only throw audiences into a state of constant surprise and estatic stimulation, but more importantly – remain as special moments to be remembered and leave everlasting footprints that change the way we think, feel and dream,” states the Sehsucht team on its website

MTV “Group hug” Making of


Making of edit: Adrian Azadvaten
Music: Clara do Monte – Original Tracks Mix Promo (excerpt)

MTV “Group Hug”


“Blobs cuddling in a group hug, [who] color the grey scenery more and more in pastels and neon with each tender touch, welcome the viewer to a brand new series of international MTV idents starting April 2nd, 2012 around the world (except in the U.S.). This animation spot follows our first station ident for MTV International in July 2011, “Close & Caring”, also created and directed by Mate Steinforth.

Client & Lead Creative Direction: MTV World Design Studio, Milan/Italy
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
Art Director: Scott Bendall
Executive Producer: Cristina Mazzocca
Producer: Beatrice Cardile
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Director: Mate Steinforth
Design: Mate Steinforth, Christian Zschunke
3D: Philipp Broemme (lead), Ronny Schmidt, Adrian Azadvaten, David Weidemann, Christian Zschunke
Additional 3D: Hannes Weikert
Animation: Matthias Knappe (lead), David Weidemann
2D Animation: Helge Kiehl, Ronny Schmidt
Compositing: Christina Agapitou (lead), Christian Zschunke, Helge Kiehl
Producer: Christian Gemeiner
Music: Michael Fakesch

3D: Cinema 4D
Compositing: After Effects

Making of MTV Group Hug indent by digital studio, Sehsucht

(Above: Making of MTV's international "Group Hug" indent by digital studio, Sehsucht)

Connect with

Connect with FIDMDigitalArts on Twitter FIDMDigitalArts on YouTube FIDMDigitalArts on Vimeo Subscribe to the FIDMDigitalArts Blog via RSS Feed Download FIDM's free iPhone app in iTunes

Questions/comments? Email the editor, Mani O’Brien at  mo’








Would you like more information about FIDM’s Digital Media and Graphic Design programs? Fill out an information request form here.

Related Posts Plugin for WordPress, Blogger...

Author: Mani O'Brien

Mani O’Brien is the Online Editor for the FIDMDigitalArts Blog and the Social Media Marketing Manager for FIDM/Fashion Institute of Design & Merchandising. She earned her bachelor of arts degree in print journalism from the Walter Cronkite School of Journalism & Mass Communications at Arizona State University in 2006, and Associate of Arts degree in Graphic Design (Professional Designation) at FIDM in 2010. When she’s not brainstorming social media marketing ideas or writing about the graphic design and digital media, she enjoys practicing yoga, reading magazines, and hanging out with friends and family in Los Angeles.

Share This Post On

Pin It on Pinterest

var _gaq = _gaq || []; _gaq.push([\'_setAccount\', \'UA-17905517-4\']); _gaq.push([\'_trackPageview\']); (function() { var ga = document.createElement(\'script\'); ga.type = \'text/javascript\'; ga.async = true; ga.src = (\'https:\' == document.location.protocol ? \'https://\' : \'http://\') + \'\'; var s = document.getElementsByTagName(\'script\')[0]; s.parentNode.insertBefore(ga, s); })();